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COLUMNISTS
TODAY'S STORIES
20.03.2008
The Stuart Scott Effect?

Ben Smith spots a really interesting story in the Phildelphia Daily News today: It says Obama recently called into the city's popular sports talk-radio station, 610 WIP. Here's the account:

Sen. Barack Obama called into sports radio 610 WIP this morning, charming the usually rambuctious morning talk show hosts and winning their endorsements.

"People are really swept up [by this candidate]," said host Al Morganti. "It's almost like teenaged girls at a concert. It's goofy"

Before Obama's interview even began at 8 a.m., jocks Angelo Cataldi and Morganti greeted the Democratic presidential hopeful with a scatted, and offkey, rendition of "Hail to the Chief."

Obama's five-minute appearance didn't even touch on sports. The hosts, both entralled by the candidate's charisma, addressed him as if he were a rock star. It was more love fest than Meet The Press. ...

They zeroed in on comments he made about his white grandmother and her racial phobias.

"The point I was making was not that my grandmother harbors any racial animosity," he said. "But she is a typical white person. If she sees somebody on the street that she doesn't know. . .there's a reaction in her that doesn't go away and it comes out in the wrong way."

"What makes me optimistic is that every generation is feeling less like that," Obama said.

Swept up by Obama's words, the hosts bid him goodbye. ...

"If there's anything we can do to help you carry Pennsylvania, let us know," said one jock.

Said Obama: "Maybe I can stop by the studio some time." "Could you stop by after you're President?" one responded.

Ben says appearances like this give Obama a useful pipeline to white working-class voters. I agree. It actually reminds me of a half-cocked theory I've been toying with, which is that younger, edgier sports chatter--most prominently on ESPN, but also on talk-radio stations across the country--seems to be injecting elements of African-American culture into white working-class minds, and in a pretty favorable light. (Who doesn't love Stuart Scott?) I'm guessing it's among the long-term trends that help Obama, if only at the margins.

Update: A friend e-mails: 

There might be a small impact around the edges. But I'd guess that
whatever amount of African-American culture is seeping into the white
working class through sports talk is overwhelmed the African-American
culture seeping in through, say, sneaker commercials. Not to mention
hip-hop music, music videos, etc., etc.

Just my opinion, but sports talk—especially sports talk radio—is still
pretty monochromatic  (Al Morganti and Angelo Cataldi are both white.)

P.S. You're onto something if you say that sports more generally is a
very smart way for Obama to court the white working class.  He tried
it in Texas when he hung around with Mack Brown and the Texas
Longhorns.  It's not something Hillary can credibly do, and if there's
any part of society where working-class whites are used to making
common cause with African-Americans…

For what it's worth, I was thinking of both black and white sports chatterers (so long as they're young-ish and edgy), both of whom have nudged along the acculturation process. But the point is well taken...

--Noam Scheiber

Posted: Thursday, March 20, 2008 12:53 PM with 19 comment(s)

Comments

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thalhammer said:

I agree with the point being made, but "Who doesn't love Stuart Scott?" He is brutal.  He jumped the shark like 7 years ago.

March 20, 2008 1:05 PM

roidubouloi said:

Fabulous!

All the wonks around here grossly underestimate the importance of the intersection between politics and popular culture.  They would like to think that elections are primarily an extension of the policy wars.  They aren't.  

March 20, 2008 1:09 PM

boneill said:

I hate Stuart Scott.   Not that he is the worst ESPN guy- but he is pretty close.  

Ugh...just thinking about him ruined my lunch.

March 20, 2008 1:45 PM

mschol17 said:

Boooo yah!  I don't love SS.

March 20, 2008 1:48 PM

The Plank said:

Noam has a smart post over on the Stump noting the warm welcome Obama received from some Philly sports

March 20, 2008 1:58 PM

jmkerr said:

I don't recall John Kerry's attempt to be a "regular guy" going over all that well. In fact, mocking him for those exploits was a key area of 527 opposition (cf Football Fans For Truth).

I suppose four years is far too long for a pundit to remember, but in fact this election cycle has been *unusual* for the lack of sports talk among the candidates. Obama's not engaging in some brilliant new strategy, but going back to a familiar (and usually unsuccessful) means of trying to engage with voters.

And yet apparently, Noam's never heard of this before. Wow.

March 20, 2008 2:12 PM

adaglas said:

Just as long as there's no Stephen A. Smith effect:  "HOWEVER if there's one thing you need to know about the AWFUL safety record of imported HEPARIN from CHINA, it is that there is NO ROOM for that kind of NONSENSE in the FOOD and DRUG ADMINISTRATION!"

March 20, 2008 2:19 PM

Wandreycer1 said:

Poor old John Kerry couldn't be a regular guy if he practised for 20 more years.  

March 20, 2008 2:21 PM

FWright said:

Wait, are you suggesting that popular culture may lead to increased familiarity and comfort with African-American culture for new generations of white Americans?  Interesting theory.

Also, Stuart Scott is horrible, and should be the next black person Obama is called upon to reject and denounce.

March 20, 2008 2:21 PM

Sirhc said:

Not to be overly sensitive, but hasn't African-American culture been a part of working class culture for a looooooong time?  

One of the points Obama is making is that we are really one people.  Without the black bluesman and white hillbillies we wouldn't have rock and roll.  West Africans and poor scotch and Irish created soul food and most southern cooking.  Rap = people speaking/singing in English over African-derived beats and most dances are a combination of any number of cultural groups.  Sports are obviously another barometer of the mingling of all groups of Americans together.  Shared sports. Food. Singing. Dancing. Shared religion. Shared language. What else is there to show a shared culture?  

Here is an interesting experiment:  Ask someone what they think of when they think of an American.  Chances are that they will describe things that a lot of whites associate with Arican-Americans.

March 20, 2008 2:33 PM

marcellusw101 said:

Just chiming in to echo the previous posters: *I* don't like Stu Scott.

March 20, 2008 3:12 PM

alexharris said:

I am very comfortable with the point he was making, but I think it would have been more effective if he had phrased it like this:

"But she is a typical HUMAN BEING. If she sees somebody on the street that doesn't LOOK LIKE HER. . .there's a reaction in her that doesn't go away and it SOMETIMES comes out in the wrong way."

The way he did say it invites right-wingers argue that he thinks all white people are racist.  Obviously not what he meant, but mischaracterization is modus operandi of his opponents.

March 20, 2008 3:55 PM

brianlitz3 said:

Stu Scott sucks...he's the worst

March 20, 2008 5:25 PM

Brent said:

Yet another voice from the Peanut Gallery, but I'll go one further.  Stuart Scott is absolutely the worst thing on ESPN, bar none.

March 20, 2008 7:27 PM

boneill said:

Holy crap, Fwright:

Also, Stuart Scott is horrible, and should be the next black person Obama is called upon to reject and denounce.

I nearly swallowed my tongue laughing so hard.

March 20, 2008 9:40 PM

nikkiwhite said:

How come he can make racial generalizations about a "typical white person" but if HRC or a white person said the words "typical black person" they'd be crucified as racist???

Wall Street Journal:

"Stick a fork in him, baby," writes blogress Taylor Marsh of Barack Obama. "If he makes it to the general election, he's done." Marsh, a liberal-left backer of Hillary Clinton, is referring to this comment Obama made on a Philadelphia radio station, explaining why he likened his grandmother to his spiritual mentor, Jeremiah Wright:

"The point I was making was not that my grandmother harbors any  racial animosity. She doesn't. But she is a typical white person who, uh, if  she sees somebody on the street that she doesn't know, there's a reaction  that's been bred into our experiences that don't go away and that sometimes  come out in the wrong way and that's just the nature of race in our society.  We have to break through it."

Marsh asks, "Can you imagine if Hillary Clinton said someone was a 'typical black person'?" Never mind if a Republican said such a thing.

March 20, 2008 11:07 PM

hewstino said:

"Marsh asks, "Can you imagine if Hillary Clinton said someone was a 'typical black person'?" Never mind if a Republican said such a thing."

I bet a half-black republican/Clinton could simply say it was a mis-statement.  If Obama's remarks do become an issue, he will simply do the same.

It's a non-issue, and Clinton's supporters ought to know by now to stay away from racial politics.  It seems to backfire a lot for them, and gains them next to nothing.

March 21, 2008 8:40 AM

johnclm said:

I too don't like Stuart Scott. I'll give him a pass for his lazy eye, but I can't forgive him for wearing his sister's eyeglasses.

March 21, 2008 4:02 PM

The Plank said:

Via Matthew Yglesias, it seems that Bill Simmons had scheduled a podcast with special guest Barack Obama

April 16, 2008 11:21 AM

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