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COLUMNISTS
TODAY'S STORIES
12.11.2007
The Giuliani Campaign Talks Strategy

I just got off a conference call with Giuliani campaign manager Mike DuHaime and strategist Brent Seaborn, the upshot of which (according to them) was that Giuliani could come out of the first 3-4 states without a single win and still have a relatively clear path to the nomination. The thinking hinges on the 57 winner-take-all votes available in Florida on January 29, where Giuliani has a comfortable lead, and the more than 200 winner-take-all votes available in New York, New Jersey, Connecticut, and Delaware on February 5. Much was also made of Giuliani's commanding (nearly two-to-one) lead in the national polls.

All in all, it sounded like a concession that Giuliani is not going to do very well in the first few contests, an outcome the campaign was understandably at pains to minimize. Hence the promise of February 5. Though DuHaime said the campaign hadn't reconciled itself to a "February 5th strategy," as Joseph Curl of The Washington Times pointed out, it pretty much sounded like one in practice. 

Two things make that especially risky: First, being the national front-runner cuts both ways. If, as now looks likely, Romney wins Iowa and Mike Huckabee takes second, I think quite a few people around the country are going to wonder why the front-runner finished no better than third there. Conversely, the relatively unkown Romney will get a big boost in the national media for drubbing the front-runner out of the gate. (Regardless of the Giuliani camp's efforts at expectations-setting, Romney is still a pretty obscure figure nationally.)

The second risk here is that national poll numbers, as Howard Dean demonstrated in 2004, are incredibly fragile creatures. Take Florida. According to Pollster.com, Giuliani now leads the second-place Romney by a 28 to 15 margin there. But Giuliani started the year in the mid-30s and has been ticking down ever since, while Romney started the year at about 7 there and has been surging in the last few months. If Romney wins three or more of the first four primary contests, it's hard to see him losing in Florida, at which point the math starts to get tough for Giuliani. Sure, Rudy has a solid base in New York, New Jersey, Connecticut, and Pennsylvania, but that may be moot by that point, since national momentum will probably boost Romney in many of the non-Northeastern states the Giuliani camp currently points to, like California, Illinois, Missouri, and Ohio.

None of which is to say Giuliani can't pull this off. A close second or a surprise victory in New Hampshire would suddenly make Romney look vulnerable and set Giuliani up nicely. But I don't see how Giuliani accomplishes that without a good showing in Iowa, which makes me wonder why the campaign isn't making more of an effort there. (DuHaime spent some time talking up Huckabee on this call, as if to lay the groundwork for a third-place showing in the caucuses.)  

Oh, and one other thing: No one even uttered the words "Bernie Kerik." I have yet to find a state--February 5 or otherwise--where they're going to help Rudy's chances...

Update: Jonathan Martin (whom this blogger is trying to christen "J-Mart") reports that Giuliani is stepping up his game in Iowa. As Jonathan puts it, Giuliani may not be playing to win there, but he's definitely playing. Whether or not playing is sufficient remains to be seen.  

--Noam Scheiber 

Posted: Monday, November 12, 2007 12:25 PM with 9 comment(s)

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The Ignorant Populist said:

Romney's lack of a nationwide profile is the reason he is doing well.

The more people get to know that is a member of a cult, the more they will vote for any other candidate.

I just can't see a majority of Republicans voting for a Mormon nominee. They're up against as it is and will fully understand that a sizeable chunk of the electorate - whatever they say to pollsters - will hesitate voting for a Mormon president.

I can't see how this dynamic changes.  

November 12, 2007 12:57 PM

miceelf said:

IggyPop

You're right of course, but the optimist in me says that the same thing is true of Guiliani- other than a loose association with 9/11 and a general sense of "tough", I suspect most Republicans dont' know much about Rudy, either. So I see your cult and I raise you cross-dressing, abortion-loving, cousin-kissing, news conference-divorcing, ferret-hating, etc.

November 12, 2007 4:21 PM

armadorsky said:

I've never bought Rudy's February 5th strategy.  He needs to do decently (perhaps a close-seconf in New Hampshire) in one of the first three states to make it to Feb. 5.  If Romney wins both Iowa and New Hampshire, a distinct possibility, I think conservative will be won over enough in the primary to give South Carolina to Romney, and thus the primary.  

Giuliani should be playing hard in NH, and hoping Huckabee can somehow pull off a win in Iowa.  

November 12, 2007 6:31 PM

The Plank said:

I don't buy the Giuliani campaign's recent conference call outlining their candidate's inevitable

November 12, 2007 7:34 PM

g.mcentire said:

The reason Rudy isn't campaigning that hard in Iowa is he doesn't want to risk upping his expectations there. This is why, if I were him, I'd spend most my time in New Hampshire while flooding Iowa with ads. Ultimately, the real danger in Guiliani's February 5th strategy is South Carolina. If Romney wins both Iowa and New Hampshire, decisively; he might actually have a shot at South Carolina. A win for Romney in South Carolina would put all the Mormon-based doubts to rest and Rudy would be in big trouble. That is why he needs to double down on New Hampshire, to try and dampen Romney's momentum early. A third place finish in Iowa wouldn't hurt him that much, but getting crushed in his own backyard definitely would. He needs to at least make it close.

November 13, 2007 3:52 PM

The Stump said:

Over at The Weekly Standard 's campaign blog , pseudonymous blogger "Richelieu" tries to

November 14, 2007 6:37 PM

The Stump said:

Jonathan Martin ( a.k.a. "J-Mart") has a smart post on that ABC/ Washington Post poll showing

November 21, 2007 2:52 PM

Political Animal said:

GIULIANI'S COLLAPSE....I suspect Josh Marshall speaks for many (including me) when he notes that now is an "appropriate moment to give thanks for something we can all be thankful for, even across our political divisions and support for contending candidates

January 2, 2008 5:33 PM

The Stump said:

I have some quibbles with this Stu Rothenberg column about Giuliani, but I think his take-away point

January 17, 2008 3:18 PM