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COLUMNISTS
TODAY'S STORIES
21.01.2008
A Good Investment for Israel and Humanity

I myself drive a Prius, about which I have written a few years back. It is a fuel efficient car, and a handsome and comfortable one, too. Aside from the hybrids which are proliferating in the market (Lexus, Ford, Chevy, Honda etc.), there is, course, the electric car which has been slow on the uptake. Just Google "electric car," and see for yourself.

But, according to today's Financial Times (in a story by Fiona Harvey, John Reed and Tobias Buck) and also today's New York Times (in a dispatch from Steve Erlanger who's soon to leave Jerusalem for Paris), Israel, "tiny and bereft of oil, has decided to embrace the electric car." The headline: "Oil-Free Israel Is Set to Embrace Broad Project to Promote the Use of Electric Cars." The subhead in the Times reads, "A nation as a laboratory to test a clean vehicle." The FT emphasizes Israel's need to cut oil imports with a "private-sector initiative for a nationwide electric car network."

Frankly, this is the kind of stuff that Israel does best: science on behalf of mankind. It is not the largest of the laboratories for human advancement through science. But it is one of the most innovative. It's also something that Israeli politicians seem to grasp easily. Not only with water or with crops, but in information technologies, nano-technologies and bio-tech. And here is a science in heavy industry.

The FT reports that "the privately funded plan to build 500,000 recharging points and battery-swap stations for electric cars in the next 18 months has the backing of the government and president." This means the practical Ehud Olmert and Shimon Peres, who is better at dreaming about the future than organizing the present, as we know from his one-disaster-after-another peace initiatives.

This is a bold venture. Imagine how it would have fared under state socialism during Israel's first decades. It has a big investor in an Israeli zillionaire, Idan Ofer, with whom I actually lost a decent amount of money six years ago. It has an Israeli-American software entrepreneur, Shai Agassi, whose well-named company, Project Better Place, will provide the batteries at 124 miles per charge. Jim Wolfensohn is an investor. His reasons for making the investment: "Israel is a perfect test tube. The beauty of this is that you have a real place where you can get real human reactions. In Israel they can control the externalities and give it a chance to flourish or fail. It needs to be test, and Agassi is to be commended for testing it and the Israelis government for trying it."

It will be a better investment than the one in which Wolfensohn and some doesn't-matter-if-we-lose wealthy American Jews bought the Gaza greenhouses for the Palestinians in 2005.

 

Posted: Monday, January 21, 2008 4:13 PM with 9 comment(s)

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blackton said:

great news, not sure at that dig in at Wolfensohn at the end though. It goes over my head, seems utterly beyond the point, and ends the thread on a sour note. just delete it and have a very good posting.

January 21, 2008 6:35 PM

rozenson said:

I read the New York Times story and spoke to an Israeli acquaintance about it. He basically compared it to American politicians talking about hydrogen cars in the future. They say 18 months, but then they get started on it five years from now. I hope he's wrong.

January 21, 2008 11:42 PM

CRS9TNR said:

Mr. Peretz, let me know how the Kibbitzum do with with their dream cars.  Electric cars are a lot different from aircraft aviionics.  Hybrids came about because of fundamental problems with Electric only cars.  The redundancy is needed until the typical failures are understood and designed for.

Israel will need a complete revamp of their auto infrastructure.  And from a strategic point, it make electrical generating plants a little more critical to transportation.

I'll wait and see who signs up for this.  Maybe Google and Tesla Motors (I just had a friend take a job there) will pull a rabit out of the hat.  Don't count on a lot of support from the Japanese who are afraid of an Arab Boycott.

Two years from now, lets return to this discussion and see how this goes.  I think it will be a little harder than growing oranges in the desert.

January 22, 2008 7:08 AM

babigail said:

CRS9TNR, do you think that this is the pinnacle of Israel's enterprises?

Growing oranges in the desert?

January 22, 2008 9:48 AM

r-ennis said:

What people forget when they talk of electric cars is that they require additional electric power plants. Roughly, 1 million barrels per day of gasoline reduction  requires 30 new power plants producing 100 megawatts each. The fuel for these plants must also be imported.  

January 22, 2008 11:49 AM

The Plank said:

Over at Salon , Joseph Romm argues that affordable plug-in hybrid cars are only a few years away—even

January 22, 2008 2:01 PM

teplukhin2you said:

Hope it wasn't in Tower Semi, Mr, P. Trading at $1.70 now. Bummer.

January 22, 2008 2:26 PM

CRS9TNR said:

Babigail,

I do not think the pinnacle of Israel's Enterprise is growing oranges in the desert.

Did you notice my comment on aircraft avionics?

I used the word Kibbitzim and the image of growing oranges in the desert to evoke older emotions about the community of Israel.  The community farm and the communists were going to reshape the desert and bring god and prosperity to the land.  It was successful, but the Kibbitzum found out it was hard work and socialism was not all it was cracked up to be.  

If you read Mr. Peretz piece, he mentions that science on behalf of mankind is what Israel does best.  Not just water and crops. I think Mr. Peretz was thinking of the Askenazi and the Kibbutzim.

Electric Cars are a dream of many countries.  It's a little arogant to think that because you drive a Toyota Prius and you have been to Israel that you can comment on a program like this.  

My specific complaint is that this is so typical of the Al Gore supporters to talk about how great electric cars will be, when they don't know what they are talking about.

I recently launched a new car and my software engineer was an Israeli Jew living in Toronto.  He was really great to work with.  We had Italians, Germans, Canadians and Americans in the development process.  And the common theme among them was a humility.  Doing this stuff is hard.  And we hope people will buy it and like it and that it works like we designed.

Israel has a GDP of $ 237 Billion.  GM had sales of $ 207 Billion.  And GM is trying to launch a Plug In Hybrid in 3 years.  But wow, we should watch Israel.

January 22, 2008 8:03 PM

babigail said:

CRS9TNR, what do i know about electric or other cars? I'm just a woman. Blond originally. Hopeless, in other words.

But I would advise you in general not to underestimate Israel.

Second, this whole green auto revolution is still in its diapers, so you should watch anything and anybody. Something new will probably come out of it eventually, but I don't think anyone can tell now what it will be.

You can't say that your common theme is humility and in the very next sentence utter an ironic remark about "wow, we should watch Israel". These two are incompatible.

In any case I wish you good luck on your new car, and lots of success.

January 23, 2008 5:49 AM

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