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COLUMNISTS
TODAY'S STORIES
22.12.2008
Yes, Even Toyota Is Losing Money

Toyota Motor today reported that it will lose $1.7 billion for this fiscal year. It's not only the biggest loss since the company's founding in 1938. It's the only one.

Analysts said Toyota’s downward revision, its second in two months, showed that the worst financial crisis since the Depression is threatening not just the Big Three but even relatively healthy automakers in Japan, South Korea and Europe. Many other companies will also soon be reporting losses.

Worse, analysts said that they expect next year to be even more painful, amid forecasts that the global economy will continue to slide until at least the summer. This could cause a significant shakeout, driving cash-strapped smaller and weaker companies into the arms of a smaller number of bigger, richer players.

“It is just a matter of time before all major automakers are losing money,” an auto analyst in Tokyo for Credit Suisse Securities, Koji Endo, said. “And things will just get worse next year, when companies start losing money for the second consecutive year.”

Toyota, which just a few months ago seemed unstoppable after eight years of record profits, said it suffered from plunging vehicle sales not only in North America but even in once-promising markets like India and China, which many had hoped would prove immune to the United States malaise. Toyota’s group includes automaker Daihatsu and truck builder Hino.

This does not mean Toyota is in the same fragile state of America's automakers. The company as a whole will post a small profit, because of dividends from investments. And even if its investments weren't making money, Toyota still has $18.5 billion in cash--a nest egg that is testimony to the company's strength and long history of success.

But the news from Toyota is a reminder of why Detroit is on the verge of collapse: Nobody is buying cars. If not for this severe downturn, both Ford and GM (though probably not Chrysler) would have had a chance to complete the radical restructurings they were already undertaking--and, quite likely, emerge as healthy companies. 

--Jonathan Cohn 

 

Posted: Monday, December 22, 2008 12:31 PM with 6 comment(s)

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CRS9TNR said:

Convential wisdom sometimes has the wrong assumptions.  This Toyota news needs a little bit more investigation before applying the standard belief that they will rebound in a year or two.

Toyota is now much more vertically integrated than the Detroit 3.  GM shed most of it's parts making off to Delphi who is now in bankruptcy and trying to work out of it like the critics recommend.  Ford has Visteon, and more exposure, but got rid of a lot of bad manufacturing capacity.

Toyota has keiretsu relationships with it's supply base and more exposure to a downturn.  However it's hard to know with opaque Japanese accounting.  They capture more profit when things are good, but lose more when things are bad.

This is why Toyota is fanatical about 'Production Leveling' or keeping the smae number of cars built every year.  Toyota has limited their growth for years to avoid the peaks and valleys that are disruptive to their financial and production systems.

Japan is famous for covering up bad news, and making economic slumps longer by failing to act.  How long has japan been in recession, 8 years now?

The question to ask, what does this mean for America?  Higher prices?  Stronger/Weaker Yen?  Japanese Government support for Toyota, Honda or Nissan?

December 22, 2008 1:27 PM

satyendra said:

$18.5 is more than I have in my pocket right now.

December 22, 2008 2:11 PM

teplukhin2you said:

" what does this mean for America?  Higher prices?  Stronger/Weaker Yen?  Japanese Government support for Toyota, Honda or Nissan?"

Stronger yen. More JPN govt support. And perhaps, maybe, hopefully, intense pressure on Congress to eliminate two of the biggest barriers to profitability for the Big 3 in future: the albatross of legacy health insurance benefit payments, and the distribution dinosaur that is the dealer model which apparently costs more under current law to shut down than to continue.

Re the dealers, if the auto shopping, selection, test-drive arranging and ordering process could be brought into the 21st c, ie using online technologies including social networks for advice, price configurators for ordering from the factory, online booking of test drives arranged through a regional warehouse etc, then many 000s of $$ currently wasted on obnoxious and mendacious dealers could be returned to cash-strapped consumers. And what is now and has been for years the most profoundly irritating, if not humiliating, shopping experience might be transformed into one that's actually delightful and that adds great value to customers.

December 22, 2008 2:31 PM

Jonathan Cohn said:

CRS9TNR- Fascinating. I'm going to look into this.

Satyendra- Me too! (I'll go correct that figure.)

December 22, 2008 2:31 PM

DavidKuhn3 said:

Toyota is the ultimate "Good house, in a bad neighborhood."

December 22, 2008 11:28 PM

tec619 said:

What!? Toyota lost more than one billion$? Obviously, the companies workers are given (not earned) too much in the way of renumeration.

Oh, yeah. Tep, the UAW was going to relieve the Big Three (or was it just GM?) of it's legacy and current healthcare obligations, but. . .  What you are suggesting (I think) is Congress legislating universal healthcare. (Like in--Japan.) Don't bet on it. A nd not just because the GOP rolls the Dems everytime, but because the Dems are spineless jellyfish.

December 24, 2008 11:40 AM