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COLUMNISTS
TODAY'S STORIES
14.10.2008
Virtual Reality, Too

Even if you flee to an alternative universe, Barack Obama's advertising will find you.

(via Ben Smith)

--Christopher Orr

Posted: Tuesday, October 14, 2008 9:59 AM with 5 comment(s)

Comments

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Rhubarbs said:

Granted, I don't usually play that kind of photorealistic game -- when I get the hankerin' to drive fast, I get in my actual car and, you know, drive it, whereas Lego Indiana Jones is something I can only experience in a game -- but if an ad like that popped up in a game it would kind of annoy me. Even from a candidate I support.

On the other hand, it means that product placement in a movie is the only remaining campaign advertising barrier. And with digital print production, it should be entirely possible to insert political product placement into movies with only a few weeks' notice (and even on a targeted distribution basis) by 2012.

Look for a prominent Obama-Warner placement in the fall 2012 release of "Iron Man 3".

October 14, 2008 11:56 AM

adaglas said:

Sen. Obama, campaigning today in the Mushroom Kingdom, vowed to crack down on the proliferation of mindless hench-turtles and take steps to ensure the safety of local magistrate Princess Toadstool.  Flanked by mushroom-headed supporters and volunteers, the Democratic candidate for president also laid out a sweeping plan for rebuilding the region's crumbling Warp Zone infrastructure, and pledged $100 million in subsidies for the promotion of Fire Flower growth.  Said Obama, "We must make sure that access to fireballs, a right enshrined in the Constitution, is not curtailed, so that we may protect our children from wandering Koopa Troopas."

Earlier in the week, Republican candidate Sen. John McCain received the endorsement of local castle magnate Bowser Koopa.

October 14, 2008 1:06 PM

Rhubarbs said:

October 14, 2008 1:23 PM

yzon said:

Adaglas, nice!

October 14, 2008 4:38 PM

cspencef said:

Wow, these guys must have some serious coin to burn through.

October 15, 2008 11:26 AM