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COLUMNISTS
TODAY'S STORIES
03.09.2008
Is The "Maverick" Theme Unworkable?

Joe Lieberman has never been an electrifying speaker, but his speech tonight sounded particularly flat—which makes sense, since he was kind of backed into a corner. What he wanted to emphasize was the maverick angle: John McCain puts principle over party, yadda yadda. But the best examples Lieberman had on hand—campaign finance reform, immigration, the "Gang of 14" compromise on judicial nominees—are still sore points with the conservative base, which meant that he couldn't really dig in: It's not like he was going to remind everyone how McCain once pissed off Rush Limbaugh by backing amnesty for illegal immigrants.

In any case, McCain has heaved most of his one-time contrarianism overboard. He had a nomination to win, after all. So the maverick storyline is a tough sell—the best option is to dance around it it with airy platitudes, which is what Lieberman did. Maybe that will still play well independents, or whoever on earth might find still Lieberman avuncular and reassuring, but it's a much harder message to make compelling—especially at a convention—than "ready to lead," which I'd assumed was the intended focus before Sarah Palin came along.

--Bradford Plumer

Posted: Wednesday, September 03, 2008 4:43 AM with 2 comment(s)

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CharlesFosterKane said:

Exactly. McCain's best selling point for the middle is what most alienates him from conservatives. The GOP is walking a tight rope here and not pulling it off very well (I'd say it's leaning strongly to the right).

September 3, 2008 12:47 AM

waynejm said:

I believed, even at McCain's low point last winter, that he would ultimately come back and win the nomination, if only because the rest of the Republican field was so thin and every one of the candidates - McCain included - was objectionable to one part of the base or another.  But you're right, the same maverick image which has always appealed to moderates is precisely what most alienates the base.  This gives him three awkward and unappealing choices - follow his instincts and just be himself, pander to the base, or try to do both simultaneously, which is where he seems to be heading.

He would have been better off running with Kerry in '04.

September 3, 2008 11:15 AM