John McCain's selection of Sarah Palin as his v.p. has raised questions about how the Obama campaign should--and should not--attack the first female candidate on a GOP ticket. Specifically, the prospect of a Biden-Palin debate has Democrats worrying that the gaffe-prone Chairman of the Foreign Relations Committee will appear patronizing in his attacks on the former mayor of Wasilla, Alaska. On that note, it's worth re-examining Michelle Cottle's excellent article from last May, "The XX Factor: How To Run Against A Woman."
For as long as there have been women candidates, there have been rules about how
to run against them--what to say, what to avoid saying, which
stereotypes to use to undermine their credibility. The strategies
themselves are banal: Don't be a bully. Do raise doubts about a lady's
leadership ability. Don't come across as patronizing. Do paint her as
soft on issues like crime or national security. To be sure, such
stereotyping requires an increasingly light touch. (It was just 23
years ago that the host of "Meet the Press" had the cojones to ask
Geraldine Ferraro--a former New York prosecutor, mind you--"Are you
strong enough to push the button?") But even the stalest cliches (tough
men are leaders; tough women are bitches) and prejudices (pretty women
aren't smart) can still resonate on a gut level. Kenneth Baer, a former
campaign adviser to Michigan Governor Jennifer Granholm, recalls how
the Democrat's blonde beauty was an implicit negative in her 2002 race.
Meanwhile, in his 2002 gubernatorial bid against Maryland Lieutenant
Governor Kathleen Kennedy Townsend, Republican Bob Ehrlich once
serenaded a crowd with the pop hit "Livin' La Vida Loca"; when he got
to the line, "She'll make you take your clothes off and go dancing in
the rain," he paused dramatically to ask: "We're not talking about
Townsend, are we?" (Stay classy, Bob.) Even against an opponent as
famously tough as Hillary Clinton, certain rules still apply. In his
2000 Senate run
against the former first lady, Republican Rick Lazio invaded her
personal space during a televised debate, brandishing a pledge to
renounce soft money. Viewers found the gesture menacing,
and--wham!--just like that, Lazio proved himself a bully.
Read the whole thing here.
--Eric Zimmermann