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COLUMNISTS
TODAY'S STORIES
27.08.2008
Brian Schweitzer is Your Barack Obama

DENVER --Though Hillary Clinton gave an extraordinary address yesterday night--relaxed and emotive and far more impassioned than at the fine auto-eulogy I saw her deliver in June--I'd like to declare Montana Governor Brian Schweitzer the MVP of Tuesday night. Not only was Schweitzer's delivery emphatic and simple--his mien was entirely genuine, a reality only enhanced by his bolo tie. The governor, an irrigation specialist and practicing Catholic, got the meat of these two identities across without being pedantic, speaking of a crucifix in his home and the environmental battles he fights as an executive with fluency. Voters can smell inauthenticity, which perhaps unfairly, plagued Senate candidate Mark Warner during his keynote just prior--and that was not a whiff of that surrounding Schweitzer (in fact, the governor, who described himself off the bat as a "rancher", regularly wears bolo ties).

He really should have been the keynoter--and even without it, could well be the Barack Obama of 2008. When I was reporting out this piece on how Obama landed his 2004 keynote, many strategists told me that demographic considerations are perhaps even more at play than when selecting a vice president. This probably favored Warner, who in his technocratic, dutiful speech seemed to dampen his fighting Dem credentials for the folks watching in Virginia. There's no guarantee Montana goes blue--but it's a shame the networks ran Warner's address (an honor even Obama did not receive at the Boston convention), because Schweitzer really embodied the message Democrats must take to "regular" America. 

A quick Google investigation* of the governor reveals an appearance at an American Prospect event in which he lays out the very case for casting him as a major face of the party in future: "[People] like what we Democrats do when we're elected--we just have to be more likeable when we're doing the things they like." And oh, was he. Beyond his endearing tics--the A-OK hand gestures, his references to "industry"--he got off some great jabs at McCain, and his hokey but effective pep-rally techniques were straight from the heartland. ("Is it time for a change?" -- "YESSSS!" "When do we need it?" "NOOOOOW!") He was patient with the crowd, and looked like he'd swallowed the canary when it met his exhortations to "stand up" with an overwhelming ovation at the end.

Further, Schweitzer has solid credentials as a nonpartisan doer. As an extraordinarily popular governor of a "red" state (more like fiercely independent), he laid out pretty early that he'd tapped a Republican as his lieutenant, and that they'd worked to bring bipartisan solutions to their state. He's also got a master's in soil science. As such, and as an energy action zealot myself, I thought Schweitzer was just the person to give a forceful delivery of the environmental platform for the Democrats this year. He's really into the issue--and delivered a strong message, I think in a more credible, unfussy manner than when former Energy Secretary Federico Pena spoke an hour earlier.

The stand of trees imposed on the screen behind Schweitzer fairly shimmered as he said some very, very important things to the American people about energy:

Barack Obama knows there's no single platform for energy independence. It's not a question of either wind or clean coal, solar or hydrogen, oil or geothermal. We need them all to create a strong American energy system, a system built on American innovation.

After eight years of a White House waiting hand and foot on big oil, John McCain offers more of the same. At a time of skyrocketing fuel prices, when American families are struggling to keep their gas tanks full, John McCain voted 25 times against renewable and alternative energy. Against clean biofuels. Against solar power. Against wind energy.
...
Even leaders in the oil industry know that Senator McCain has it wrong. We simply can't drill our way to energy independence, even if you drilled in all of John McCain's backyards, including the ones he can't even remember.
 
That single-answer proposition is a dry well, and here's why. America consumes 25 percent of the world's oil, but has less than 3 percent of the reserves. You don't need a $2 calculator to figure that one out. There just isn't enough oil in America, on land or offshore, to meet America's full energy needs.

Schweitzer's most important line on this topic focused on efficiency, and he milked it: "Barack Obama understands the most important barrel of oil is the one you don't use." After a fleeting hesitation, that, too got a huge cheer from the crowd. Energy conservation and efficiency and indepedence is not over our collective heads, and I think this speech demonstrated as much. That, coupled with the mix of solutions he laid out for the audience, was some fine political messaging. And the last line, clearly ad-libbed: "That's it baby--let's go win this election!" was dynamite.

If you missed it, watch the whole speech here:

 

--Dayo Olopade

*updated!

Posted: Wednesday, August 27, 2008 11:29 AM with 22 comment(s)

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Androscoggin said:

I agree; Schweitzer was better than Warner.  He was funny and energetic.  The interaction with the audience worked because he was genuinely excited.

I think you've mixed up the meaning of "Google bomb."

August 27, 2008 11:37 AM

glacialspeed said:

See, I thought Schweitzer was goofy and hokey and that he infantilized the audience with overly simplistic calls-and-responses.  I also thought he jerked around like a 9-year-old with ADD.  But I also thought Warner knocked his speech out of the park, so I'm apparently out of step with the CW.  

August 27, 2008 11:42 AM

kgrant1054 said:

Yes, yes, yes.  My hero of the night.  Schweitzer's speech was exactly what all the yammering talking-heads were pining for - erudite, honest, forward looking, energetic, plenty of red meat, homespun, authentic.

This is why I had hoped that Obama might make the out-of-left-field decision to put Schweitzer on the ticket.

August 27, 2008 11:48 AM

stgla said:

Markos Moulitsas (and I) agree with you.  Kos called Schweitzer the de facto keynoter and the 2012 Dem Presidential nominee.

I do think he put the other speakers to shame.  It was actually a bit roughhewn in the sense that he wrote it as a cheerleading convention speech, but seemed surprised by the reaction and sometimes he missed the timing cues in its delivery.  But maybe that added to the charm.  It was a bear hug of a speech, very differnt in style from Obama's 2004 oration, but yeah, you said to yourself afterwards, this guy has a bright future.  It helped him that people were tuned in for Hillary and their expectations were low after Warner and Patrick failed to raise the roof.

August 27, 2008 11:49 AM

stgla said:

yeah, look up google bomb.  It refers to the prank of intentionally creating links all over the internet between a person and an unflattering site so when someone google "searches" for the person, the unflattering link is associated with the name.  THe most famous case may be George Bush/miserable failure.  The idea was to exploit the Google search algorithm, which scans the net for existing links.

August 27, 2008 11:52 AM

miceelf said:

Gosh, glacial, you and I really see things differently. I found Warner incredibly tiresome. I think that Schweitzer DID fidget a little overmuch, but to my mind that's a lot easier to fix than whatever alien entity is (barely) animating Warner.

August 27, 2008 11:52 AM

phargle said:

It was a good, if simple, speech - fun to watch.  Some of the most fun was watching Bill Clinton getting into it, although that drew a contrast between Schweitzer, who looked like an excited kid whenever they cut back from Clinton to him.  One thing I noticed, and that turned me off, was this:  in Schweitzer's energy rant about how Obama knows we should use everything, he seemed to pointedly not mention nuclear energy twice.  I guess "let's not play politics with our energy policy" only goes so far.

August 27, 2008 11:53 AM

scorn said:

As a Montana Democrat who is quite happy Brian is my Governor, I'm perhaps a bit biased, but I agree his was the best speech of the night. He was clearly nervous at the beginning, but once he got into it, he gave a good old fashioned stem winder. Isn't that the sort of speech you are supposed to give at a national convention, speed?

August 27, 2008 12:04 PM

glacialspeed said:

Mice, I just really hate being talked down to, especially a jittery fat guy in a bolo tie.

August 27, 2008 12:35 PM

martydenicolo said:

Lets not forget his use of the term "petro-dictator," which I'd never heard before tonight.

August 27, 2008 1:20 PM

mjhollerich said:

Glacial speed: you're smart enough to recognize how setting dictates genre.  This is a convention, for god's sake, a political rally, a time to raise the roof and get people excited.  I'm sick unto death of Democratic candidates who are a professor's beau ideal of a candidate.  Folks, this is a recipe for LOSING.  We don't have to descend to W's unique blend of feigned and real stupidity (esp galling in a guy whose real constituency is "the haves and the have-mores").  But we sure had better show how to connect with Joe Sixpack.  Or John McCain will steal this election.

August 27, 2008 1:47 PM

dsmth said:

Nice guy but very thin energy speech.  This convention is turning out to be pretty thin overall.  I guess that's what happens when you think of voters as TV viewers to be jerked around emotionally.

August 27, 2008 1:54 PM

dsmth said:

"This is a convention, for god's sake, a political rally, a time to raise the roof and get people excited.  I'm sick unto death of Democratic candidates who are a professor's beau ideal of a candidate.  Folks, this is a recipe for LOSING."

Wrong.  It's very possible to get most people's attention and attract their loyalty without dumbing down the dialogue.  JFK did it.  This is why people have such a low opinion of contemporary politicians.  People en masse are a lot smarter and intellectually receptive than these clowns give them credit for.  This sort of stuff rouses the emotional child but puts the thoughtful adult to sleep.  A presidential convention is a showcase for the party, not just an occasion for a bunch of hyper-partisans to jump around and yell.

August 27, 2008 2:08 PM

r-ennis said:

It's easy for a politician to demagogue oil imports and big oil to give the wrong impression. The truth is that we import only 2.1 million barrels per day from the middle east. 1.5 from Saudi, 0.6 from Iraq and 0.2 from Kuwait. By far, we import most from NAFTA countries, 3.8 from Mexico and Canada. Another 2 comes from the western hemisphere. We also import about 400,000 barrels per day of product from the UK and Holland.

The new CAFE standards will reduce our consumption by about 3.5 million. If, by additional exploration, we can increase domestic production by 2 million, and, another million from plug-in hybrids currently available, we can reduce our imports from 10.9 million per day to about 4.4 million per day, and none at all from the middle east.

So yes we  "can't drill our way to energy independence", but to ridicule its contribution to energy stability is to present a very distorted picture with the pupose of further demonizing a vital industry and those who work in it.

August 27, 2008 2:10 PM

scorn said:

For my part, I've always hated the bi-coastal condescension of those of us in the flyover states.

Warner's speech was a snoozer - was it lifted from his Senate campaign stump speech? Seemed more about his accomplishments than anything else.

I imagine Schweitzer will be a future candidate, but in 2016, not 2012.

August 27, 2008 2:10 PM

singlespeed said:

Sure Schweitzer had to simplify an energy policy to bullet points to get across the importance of a comprehensive energy policy to Americans because quite frankly most American's don't think comprehensively when it comes to energy. They think gas. They think oil. They think electricity. But never do they connect all the dots on the map to make a complete picture. Schweitzer did this beautifully and the humor made the point of connecting failed Bush/McCain/GOP energy policies with what we've got now.

As a Westerner, I would have liked Schweitzer as a VP candidate because he can think broadly and his domestic policy capacity is great and his foreign credentials are quite good. He speaks Arabic as well. McCain needs an ESL course.

R-Ennis...you bring up valid points but as it stands Schweitzer is also in a state where energy exploration does a lot of damage for the short-term gains while no policy or policies address efficiency and renewables being in the mix. I've seen the expanded natural gas exploration in Colorado this summer and it's turned an otherwise decent town like Rifle and Grand Junction into byway truck stops for drilling rigs and tanker trucks.

Schweitzer's main point is that we need a comprehensive energy policy and throwing out the "petro-dictators" line gets folks excited but at the same time it's very much in-line with the brevity of the speech he was tasked to deliver. Warner on the other hand was a technocratic snooze. And I like substantive speeches but I also know the difference that's needed when presenting a policy paper at seminar session and a speech at a political rally.

August 27, 2008 3:35 PM

clareita said:

Raising the roof and getting people excited is exactly what we need.  As I was watching his speech I said to my husband, "Who is this guy and why haven't I heard more about him?"  The party needs more leaders like Schweitzer who can connect to people and get them excited and can pass the "do I want to have a beer/watch a football game/hang out at a bbq with" test.  I'm not suggesting that we want anti-intellectuals like W to lead our party - you can pass the test and like to *gasp* read a book now and then.  

August 27, 2008 3:48 PM

icarusr said:

r-ennis: that's still about 30% dependence on Middle Eastern oil; not to mention that a lot of the "2 from the Western hemisphere" is from Venezuela.  You know, Chavez.  

"So yes we  "can't drill our way to energy independence", "

He was not rididuling drilling, but those who consider that drilling is the only answer.  You evidently are not in that group, so you basically support what he was saying.  

August 27, 2008 4:04 PM

The Plank said:

No, not Brian Schweitzer . I'm talking about See Swann. (H/t K.L.) -- Jason Zengerle

August 27, 2008 4:29 PM

r-ennis said:

icarus, nobody believes that drilling is the only answer and it is wrong to characterize McCain's energy policy that way unless you want to demamgogue the issue.

As for Venezuela, I attended a high level conference last year and will attend another in October. Last year the Venezuelan rep was just as anxious to cut deals with private capital as the Mexican or Canadian and he will be there again this year.

Chavez' anti-Americanism is for Venezuelan domestic consumption. He meets regularly with members of Congress on both sides if the aisle. So I consider Venezuelan oil to not be a problem but a boon to the hemisphere.

August 27, 2008 5:01 PM

strabka said:

Are you sure it's not Frank Caliendo?

August 27, 2008 9:09 PM

The Stump said:

Disappointing news for Brian Schweitzer fans: The Montana governor, whose speech on Tuesday won perhaps

August 28, 2008 3:51 PM