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COLUMNISTS
TODAY'S STORIES
18.08.2008
How I Would Improve the Conventions: William Galston

Convention season is upon us. There will be clichés, giant flags, funny hats--and much, much whining about how these party-themed infomercials aren't worth our time. But are there ways in which we could genuinely improve the content of the conventions? We asked a few friends of the magazine to offer their suggestions. Up first is William Galston, former policy advisor to Bill Clinton and current senior fellow at the Brookings Institution.

Since the creation of the primary and caucus-based presidential nominating process, national party conventions have lost much of their point. Occasionally, as in the 1976 battle for the Republican nomination, the primaries and caucuses leave the candidates separated by a narrow and possibly fluid margin, giving weight to the thrust and parry of convention tactics. Of course, the presidential nominee could choose to throw open the vice presidential choice. This last happened in 1956, adding meaning and drama to what would otherwise have been a routine renominating exercise while providing an early demonstration of John F. Kennedy's potential appeal as a national candidate. Absent one of these scenarios, national conventions are largely reduced to exercises in stagecraft, consigning experts to ponder the significance of Senator X rather than Governor Y as keynote speaker.

This is not to say that modern conventions are entirely useless. The winning team can use prized speaking slots to bind up lingering wounds from the primaries and to showcase rising stars. Informal encounters, planned and spontaneous, can help build intra-party social capital. A substantial audience will watch the nominee's nationally televised acceptance speech, which typically forces him to think through, and reveal, the contours of his general election campaign.

Quite possibly this is the best we can do, given the rules of the modern party system. Still, it's worthwhile to think about possible improvements, even at the margins. Here's one: The public always claims to be hungry for user-friendly information about what candidates and parties stand for ... so, why don't we allocate primetime slots at each convention to a reasonably detailed presentation of the party platform? Immediately afterward, the networks would feature panels of experts discussing the basis, significance, and feasibility of its principal proposals. Not only could this proposal help create a somewhat better informed electorate, but it would also force the parties to take their platforms more seriously. Concessions to organized interests now made in coded language that few notice or understand could be exposed to national scrutiny, and historically informed commentators could highlight subtle but significant shifts in long-held positions.

No doubt the audience would be modest by the standards of national television, and the short-term effects would be hard to measure. Nonetheless, this kind of discussion could help boost public trust in our national politics, now near historic lows. We could do worse, and probably will.  

--William Galston 

Posted: Monday, August 18, 2008 1:30 PM with 2 comment(s)

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Rhubarbs said:

Except, good sir, that we already have exactly this sort of discussion in TV news coverage. When Democrats make "coded" concessions to interest groups, they are roundly derided for pandering to minorities and special interests in the national TV media. When Republicans do the same, they are roundly credited with courting "values" voters. I would submit that adding a more concentrated draft of this poison to the convention coverage would not, on the whole, improve the campaign.

My pet improve-the-conventions proposal is for an audacious presidential candidate to open the VP nomination to the convention, so "the American people can have just as much a voice in choosing the vice president as they do choosing the president." It would take careful stage management -- the presidential nominee would have to have party leaders lined up in advance behind a slate of acceptable VP candidates so as to exclude the damaging ones. And I really, really don't want any Democrat to do any such thing while Hillary Clinton is still alive. But I thought George W. Bush could have turned 2004 into a landslide had he pulled such a stunt to replace Cheney, and I think such a stunt is McCain's best chance to get TV audiences invested in his party's convention.

August 18, 2008 1:53 PM

AlanSP said:

"Immediately afterward, the networks would feature panels of experts discussing the basis, significance, and feasibility of its principal proposals."

What networks have you been watching for the past several years, and what on Earth makes you think they'd do such a thing?

August 18, 2008 7:05 PM