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COLUMNISTS
TODAY'S STORIES
13.07.2008
The Obama Campaign Picks The Wrong Fight

 

Noam and I both blogged earlier about Ryan Lizza's terrific New Yorker piece on Barack Obama's Chicago days, but now it seems like Ryan's story (and every other article with actual reporting) is going to have to compete for headlines with the brouhaha that has arisen over the magazine's new cover. Eve has the story here, and The Page and The Politico are both making a big deal about it. Expect the morning shows to hotly debate whether the magazine's editors went over the line by running Barry Blitt's drawing.

What I do not understand, however, is why the Obama campaign has chosen to pick a fight with the magazine, thereby assuring that the story will have legs. Obama spokesman Bill Burton has stated that:

The New Yorker may think, as one of their staff explained to us, that their cover is a satirical lampoon of the caricature Sen. Obama's right-wing critics have tried to create. But most readers will see it as tasteless and offensive. And we agree."

Okay, but why make a stink at all? As a colleague put it to me in an email:

"No one would have even noticed it--certainly no one in the right-wing nut-o-sphere--if they'd just kept their mouths shut. Now we're going to get all this protest-too-much commentary..."

Indeed.

--Isaac Chotiner

Posted: Sunday, July 13, 2008 11:20 PM with 35 comment(s)

Comments

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jemerk said:

All reference to the magazine will be stricken and then this will be all over the internet as a visual proof of the "muslim" email.  Not a good thing for Senator Obama.

July 14, 2008 12:24 AM

WoodyBombay said:

Seriously - "No one would have noticed it" is your argument? That's the most incredibly naive thing I've read all month, no offense to your well-intentioned colleague. Hell, this is the second TNR blog post to feature the image, and it's a Sunday.

The campaign flack's response was pretty concise and to the point - and smartly gets the New Yorker's defense - "satirical lampoon" - out there before swatting it down. And that statement doesn't exactly cry out "picking a fight!" like your headline does. What do you expect the campaign to say about it when asked? "Yeah, we're all having quite a chuckle over here. Look for Michelle to wear boots like that on 'The View'!"

July 14, 2008 12:29 AM

thejauntyboulevardier said:

Even given the satiric intent, this cartoon needs to be challenged, if simply for the possibility that the smart aleck's at the New Yorker - a magazine I enjoy btw - in their blinkered hipness, may have forgotten the salient fact that not all Americans, and certainly those susceptible to the images in the cartoon, just don't get New York satire.

It has been my experience that tasteless cartoons need to be challenged appropriately...

the last time a Democratic candidate ignored something completely for 3 weeks, he lost a close election in November and thus, earned the eternal scorn of the tnr hipsters everywhere...

July 14, 2008 12:44 AM

mlarsen23 said:

Yeah, I think you completely missed the boat on this comment.  Anyone running for president who doesn't denounce a nationally published image of himself burning an American flag, not to mention being portrayed as a terrorist, doesn't deserve to win.  If anything, this is a good thing for Obama - coverage of him taking umbrage at someone for portraying him this way will be good coverage.  He would be even better off to get on TV and denounce it in person.  

July 14, 2008 1:25 AM

jgerbs711 said:

Isaac --

I think you're wrong about this.  The Obama campaign had to respond.  Obama got questioned directly about it.  This was going to be a big story whether the Obama camp responded or not.  It'd be a big story if any widely-read news magazine had it as their cover, not just the liberal-leaning New Yorker.  At least now, hopefully, Obama won't be pestered for a response to the cover every day this week.

The question, in my view, is, does this lead to more coverage of the accompanying article on Obama, which is largely unflattering and could easily be damaging?  Or will the content of the article be overshadowed by this cartoon?

July 14, 2008 1:56 AM

maxzig1 said:

Oh come on, no one would have noticed?  I agree that it means very little, but you can hardly think that the New Yorker is an underground zine.

More conspiratorially, why did the NYer undermine the substance of Lizza's piece?  They preemptively distracted from the substance of the reporting and made the pseudo-story about the bullshit cartoon - which is inflammatory by any reasonable standard.

Maybe next week the cover will be McCain trading an American flag for a key to to his Vietnamese cell?  That would be just as offensive.

July 14, 2008 2:14 AM

fbacon2 said:

Isaac:  No offense, but this post was probably one of the doorknob-dumbest arguments we could have heard about the New Yorker cover.  So, the blogs, talk radio, and chattering heads on the cable TV tomorrow morning will be obsessing non-stop over this story, and it's the Obama campaign's fault?  Just like it was their fault when the press went nuts over Ralph Nader and Jesse Jackson's comments?  It's not like the media is scandal-driven and obsessed over controversies that are irrelevant to the issues, or anything like that.

BTW:  The New Yorker cover is terrible because it steps all over Obama's message on Iraq.  He had a great NYT op-ed on the war and on the "flip-flop" canard, and now no one is going to talk about it.

July 14, 2008 2:17 AM

Gavriel Meir-Levi said:

Yes, they clearly had to respond.  For me the most offensive thing about this cartoon is it's misuse and abuse of satire.  The presumable targets of the satire are nowhere to be found or taken to task.  

I write more in depth on the J-PAC website but the basic problem (other than the fact that it's not funny and has no point, is that if this is "satire" because it "makes fun" of all the folks who would believe this than just about any offensive cartoon (Holocaust, Nuclear War, Nazi Germany, 9/11 Conspiracies, you name it) could be similarly dressed up as "satire" of those people who believe whatever message is being made - in this case that Barack Obama and his wife Michelle are Al Qaeda terrorists.  What a riot.

The site is still in beta but feel free to have a look and comment.

j-pac.squarespace.com/news

July 14, 2008 4:04 AM

bdgreen said:

This cartoon was a colossal mistake and a staggering error of judgment. It is the "Mohammad cartoon" of American politics in the first decade of the 21st century. It will become iconic; it will illuminate the surprising ability of the visual arts to transcend (and even obliterate) their contexts, and to accomplish their opposite purposes in ways which good, sane, language-oriented people will never quite be able to fathom.

"No one would have even noticed it?" Oh, my. This is a statement upon which Isaac will look back and laugh without bitterness; it is a statement already charming in its naivete. It is incandescently representative of the disconnect between liberal intellectual writers (three words of which I deeply approve) and ugly social reality (three words which lead me to despair). Were I a talented visual artist, I would express my point by drawing a series of cartoons entitled "Americans Believe The Darnedest Things." First, John McCain cradling his "secret black bastard," while Dick Cheney brandishes knife and fork in the background, another little black foot protruding from his bloody maw. Next, John Kerry blowing a fellow Swift Boater's brains out, charmingly posed to resemble Nguyen Ngoc Loan. Funny, funny stuff! -- straight from the drawing boards in Hell.

Sorry, Isaac; Eve wins this one. She had her eye on the ball, on the real America, and on the unique features of the visual as opposed to the literary arts. You missed it all by a country mile.

July 14, 2008 6:05 AM

Wandreycer1 said:

The Obama campaign was in a tough spot on this one - if hey didn't respond, maybe folks outside of the hip urban mentality of the New Yorker would take it literally.  Better to risk looking touchy than out of touch.

(btw, I loved this cartoon).

July 14, 2008 8:15 AM

kgrant1054 said:

Isaac, you are not often wrong, but when you are -whew- you don't do it small.  Agreeing with the notion that no one would have noticed had the Obama campaign not raised the issue?  That is beyond naive.  This will become the storyline for at least a week, and will linger for months.  

Lizza's piece?  Nobody will even think of it. 15000 words have just disappeared.  I trust that Mr. Lizza will demand some kind of double or triple salary for the New Yorker's foolishness.  All that work, and it is simply circling the drain as the 'story' never gets past the cover.

July 14, 2008 8:19 AM

BHLnyc said:

Frankly, I loved the cover and thought it confronted the right wing smears head-on in a way that makes them look utterly ridiculous. That said, I agree that the campaign had the obligation to denounce the cover. But I think it's up to them to move on quickly and not stay stuck on this.  

July 14, 2008 8:22 AM

purcellneil said:

I love The New Yorker, and I think the cover is very smart and funny -- but polls show that many Americans actually buy into the story about Obama that the cartoon is mocking.  These yokels in the vast empty space between Philadelphia and Los Angeles actually watch FOX News.  Their comprehension is so limited that a cartoon like this one seems more likely to confirm their misinformed views than to tickle their funny bones.

From the Obama campaign's perspective, this cartoon will hurt them with some voters, but somewhere down the road, Obama is going to have to do more than simply protest that he is not a Muslim, and that Michelle is not a terrorist.  He is going to have to use humor to put such allegations in context - as laughable and ridiculous notions peddled dishonestly by his opposition.  The cartoon may even prove helpful at that point.

Neil

July 14, 2008 8:22 AM

aeromonas said:

The right fight, not the wrong'un.

A long time subscriber, I love the New Yorker.  But my least favorite part of the mag is the cartoons whose intent more often than not seems less to elicit laughter or comment upon life's absurdities as to act as tokens of cool knowingness.  They're in-jokes.  Sure, one lying rap on Obama and Michelle might be that they're closet militants, but no one who stands a chance of ever casting a vote for BHO believes that.  The more potent dig on Obama is that he's an elitist and too cool for school.  Being "wronged" by an elitist rag such as the New Yorker is just what the doctor ordered, and being so square as to ignore the cover's obvious irony affords precisely the kind of MOR positioning the campaign is and should be pursuing.

July 14, 2008 8:43 AM

drdannyu said:

In one week, Obama gets to distance himself from Jesse Jackson and "The New Yorker."  If he can be photographed turning down a plate of brie, he'll have landed the trifecta.

July 14, 2008 8:56 AM

icarusr said:

There is nothing charming about the "naivete" of this post.  It is an arm-chair quarterbacking of the worst kind: if Obama does not respond and the story gets legs, Isaac and the rest of the gang would be there decrying his Kerry-like passivity; now, Obama is criticised for aggressively doing what Kerry should have done when swiftboaters arrived, and he is accused of giving the story legs.

If by "no one would have noticed", you mean opinion leaders, pundits, bloggers and the like, well, objectively speaking, you are wrong.  If you mean the "yokels" between Pennsylvania and California, it's hard to say - at a minimum, you can expect Fox News to show the image for the next two weeks.  So I am not sure who your "no one" is.

July 14, 2008 9:02 AM

thejauntyboulevardier said:

um, what Ryan Lizza piece? Was there a Ryan Lizza piece?

I am joking of course but the reality is that whatever Ryan wrote in his article is now buried and irrelevant to the story.

and DrDan, as usual, makes my day with a great comic post...

again, satire to liberal hipsters is just plain fact to too many dumb shit voters...The New Yorker, though a favorite of mine, just bronzed their "liberal elite smart aleck and oblivious" creds, once again...

July 14, 2008 9:46 AM

Wandreycer1 said:

Dr Dan, you smoked everyone on this.

July 14, 2008 9:58 AM

jobeek2 said:

It's kind of hard to keep complaining about the ridiculous ways in which the TV talking heads, always again, redirect our attention away from the important issues to whatever the political freakshow's outrage du jour is, if the Obama campaign and/or his supporters now themselves start to jump on the latest freakshow outrage.

The Obama campaign has been quite good in appealing to the commentariat to please, talk about the issues that matter, the substantive things that matter to people's day-to-day lives rather than to the inside baseball scandal of the day. Those "scandals" are irrelevant to people's every day concerns and all they serve for, apart from keeping the pundits in a job, is for leftwing and rightwing partisans to inflame partisan spirits by more nya-nya-nyahing at each other. The last thing the Obama campaign should do is jump on this "outrage" about, oh my god, an offensive cartoon.

Really, is there really nothing more important to talk and get angry about? And if the campaign has no choice but to respond officially, please can we Obama supporters at least show some sense of relativation? Freakshow, people, this is freakshow stuff.

July 14, 2008 10:06 AM

Exurban League said:

I agree with The New Republic: Obama should have left the controversial New Yorker cover alone. But that would be asking too much of him: His candidacy is far too self-important to see satire for what it really is, and as such, slides into self-parody

July 14, 2008 11:07 AM

Brendan Nyhan said:

TNR's Isaac Chotiner wonders whether the Obama campaign should have objected to this New Yorker cover depicting Barack Obama as a Muslim and his wife as a black radical, which was intended to satirize conservative propaganda about the couple: What

July 14, 2008 11:08 AM

Historian1956 said:

Thanks as usual to Dr. Dan and Gavriel Meir-Levi.

My problem with the cover is that it is not quickly apparent  to the "average American" that it is satire.  The message is too subtle, if you think of a non subscriber catching a glimpse of the cover in a shop or newsstand.   Call me pededestrian, but, I think MAD magazine would have handled the satire more shrarply and on point, so that no one would have made any mistake in its intention.

BTW and for the record, the New Yorker generally bores the living piss out of me, so unless I'm stuck in a doctor's office and it's the only thing besides Golf Weekly available, I might pick it up.  If I read an article from the mag, it's usually because of some media attention given to it, such as last week's Sy Hersh piece, then I'll grab it online.  Now I'm really going to earn that "Pedestrian" label.

July 14, 2008 11:09 AM

lamh31 said:

You know what,

I would bet that the marjoirty of the people who "don't" think this is a big deal or not african american or muslim american.  

I don't blame the artist, it's the editors of the new yorker who decided to run with this caricature.  But I can't say that I'm surprised.  The New Yorker mag subscribers are the mainly white liberals, who may see the satrie in this, but I would bet if the New yorker had a larger number of african american subscribers, then they would have thought twice about putting this image on the cover.

The sad thing is that being an African-American myself the idea that we are supposed to not be upset "because it's satire" is bullshit!!  If this image was on the cover of "the national review" or on the front page of some right wing hate site, then would we still be told to "see the satire" in it.

I've learned that there are 2 types of funny when it comes to racial insenstivity: 1) funny HAHA, and 2) funny, sad.  to most african americans who woke up this morning to hear/see this cover, it's definitely not funny HAHA to us.

Besides, to some people the Sambo image was satire too.  Should I not be upset by that either.

July 14, 2008 11:30 AM

lenaking said:

I have cancelled  aand will send my $40.00 to Obama.  

July 14, 2008 12:19 PM

thejauntyboulevardier said:

lamb31...

you nailed something that has long troubled me and this is that magazines like The New Yorker and TNR for that matter are so lily white that they don't have filters for this kind of stuff. I have long maintained that if tnr had a few black or brown folks on staff, oh, I don't know, just to pretend like they represent a larger demographic, that many of the insulting posts about Jesse Jackson and other black figures (Sharpton, Annan) would at the very least be discussed and perhaps debated before they are put out.

I cannot say with absolute certainty that the good white liberals at the New Yorker who thought that this image was so hilarious, edgy, and satirical DID NOT ask a black or brown person their opinion before they, while wiping away their hipster tears of mirth, made the silly ass decision to put this out.

All I know is that if the NYorker hipsters asked me, I would have asked them if they had lost their f-----g minds....

July 14, 2008 12:24 PM

thejauntyboulevardier said:

lenaking...

hey, good idea. I just called and cancelled too. Screw them. I would expect this kind of stupidity from other sources but if the New Yorker is just too stupid to figure out that this was insulting and not funny, then they're not getting any more of my pesos.

Screw them. Time to draw the line on this kind of stupid shit...

July 14, 2008 12:40 PM

williamyard said:

Smarmy, pseudo-intellectual, we're-hipper-than-you-rubes-will-ever-be egotistical and profoundly anti-American bullshit is beautifully illustrated by this cover.

Wrong as they may be, Americans have the right to think Obama is a Muslim, a Martian, or anything else our hearts and minds desire. Ignorance is our right. Nowhere in the Constitution does it say we have to be bright, college educated, worldly, "modern." Our system--not our schools, not our pedigrees, not our precious wheat beer-sipping cohorts--does a perfectly adequate job of winnowing out the pretenders and elevating the worthy, thank you very much. We don't need no stinking irony, sarcasm, or condescension.

Elites think they have a corner on the truth, and it is that attitude that disqualifies them from acting accordingly, which if they had their way would be to shove their policies down the throats of anyone who doesn't agree with them. I hear or read this repeatedly from self-styled elites both sides of the political spectrum. On the one side we have Scalia braying about "originalism" when it suits his grizzled little dogma; on the other we have the P.C. police nattering on about "structural" problems (the left's "originalism") and mocking anyone without the free time to surf political sites all day for any display of ignorance, bias, or, Goddess-forbid, one or more personal values based on non-negotiable criteria.

I am deeply disturbed by the ignorance in some of the electorate about Obama's religious leanings. I am even more disturbed, however, by the sense of smug superiority among many who ridicule such ignorance.

July 14, 2008 12:47 PM

Barnacle said:

Isaac,

ABC's The Page and other websites had the cover up before Bill Burton had even issued his statement. It was already going to be news and the Obama campaign most certainly had to react, especially given then flag in the fireplace aspect of it.

If you think this would have been ignored completely. but-for the campaign's response, you're frankly delusional.

This cartoon is bad satire because of how over-the-top it is -- it's like a bad conservative or liberal cartoon depicting the leaders of the other side as Hitler or Stalin. It's not clever like the Larry Craig-Ahmadinejad cover (which mixed the Craig scandal with Ahmadinejad's "there are no gays in Iran" comment). Instead, it's just over the top repetition of a vicious smear campaign.

Outside of the urban centers of the bluest of blue states and assorted college campuses, people don't read the New Yorker. They don't know what it is. They will get to know it now as the cover image shows up on Fox & Friends and Hannity without any context, or better yet, with reporting as sloppy as that Washington Post article earlier this year that repeated lies and rumors without any effort to debunk them.

As self-punishment for this issue, The New Yorker should cancel that stupid cartoon caption contest feature. Actually, they should just do that anyway.

July 14, 2008 12:53 PM

teplukhin2you said:

Post of the Day award goes to Danny.

Doesn't McCain have a granddaughter named Brie? (Overheard on the playground: "Brie! Come here! Tara! Taragon, get over here, NOW!"

July 14, 2008 12:59 PM

Daily Intelligencer - New York Magazine said:

The Democratic nominee is shown in the Oval Office wearing a turban and giving a "terrorist fist-jab" to his Afroed, machine-gun-toting wife. Ha … ha?

July 14, 2008 2:12 PM

debbrodie@optonline.net said:

Frankly, one of the reasons that Obama has not pulled ahead is the "He is not like us " label. When some of his liberal supporters refer to the rest of us as "yokels" and "dumb shits" , it serves to reinforce that elitist image of Barack.

July 14, 2008 5:21 PM

williamyard said:

debbrodie,

Absolutely.

What the New Yorker did was ignore or forget one of the cardinal rules of being an adult human being: show respect to those with whom you disagree, even if you do not respect their views.

July 14, 2008 6:13 PM

The Plank said:

The latest New Yorker cover has been a topic of debate on the blogs, both for its non-illuminating satire

July 14, 2008 6:51 PM

The Stump said:

Bill Carter has an interesting piece in today's Times about the difficulties comedians are having

July 15, 2008 1:17 PM

The Plank said:

TNR started off the week by trouncing The Atlantic at softball and settling in for a Sunday read of Ryan

July 18, 2008 3:23 PM