So, as Carl Hulse reports in the New York Times's Caucus blog, the GOP has a new marketing slogan:
In a memo to be sent to Republican members today, the leadership
hints at a new slogan building on the change message that has already
been shown to have political resonance with a public unhappy with the
nation’s direction. It looks like Republicans will counter the Democratic push for
change from the years of the Bush administration with their own pledge
to deliver, drum roll please, “the change you deserve.”
Unfortunately, as Jason Linkins at the Huffington Post notes, "the change you deserve" is already the slogan for the antidepressant Effexor XR. Personally, if I were going to pilfer a pharmaceutical motto to market the GOP, I'd probably go with "Safe for pets, murder on worms." But that's just me.
--Christopher Orr