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COLUMNISTS
TODAY'S STORIES
06.05.2008
Measuring the Limbaugh Effect

Some reporters have speculated about the impact of the "Limbaugh effect" -- partisan Republicans crossing over to vote fr Hillary Clinton solely to help weaken the Democrats against John McCain. The sieze of the effect is hard to measure. But there is one numerical measurement, first pointed out to me by the Pew Survey's Richard Auxier following the Pennsylvania primary, that gives some sense of it.

One exit poll question asks Indiana voters who they would support in a Clinton-McCain contest. 17% of them say McCain. Of those voters, 41% say they would vote for McCain over Clinton. In other words, these voters, 7% of the Indiana electorate, voted for Clinton in the primary but have no intention of supporting her in the fall.

Now, this isn't a precise measure of the "Limbaugh effect" -- no doubt there are some Republicans who backed Obama in the primary out of anti-Clinton sentiment, but plan to vote for McCain in November. But it is a good place to start when making a ballpark estimate. And it's a sizeable number -- 7% may wind up being as big as her margin of victory.

Update: On MSNBC, Keith Olbermann and Norah O'Donnell were discussing the Limbaugh effect. They showed -- I'm going from recall here -- that 11% of Indiana voters were Republicans, Clinton carried them 56-42%, but 63% thought Obama would be a stronger nominee against McCain. Somehow they decided that this proved the Limbaugh effect was negligible. I have no idea how they got that conclusion -- it doesn't prove anything at all -- but Olbermann has been looking for ways to belittle Limbaugh. I propose that political pundits be forced to take a course in high school statistics before going on the air.

--Jonathan Chait

Posted: Tuesday, May 06, 2008 8:17 PM with 9 comment(s)

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sdemuth said:

I suppose (it's hard to tell from what Chait wrote) that the argument is this: Asked about a McCain-Clinton general election, 17% of the polled said they'd vote for McCain.  41% of that 17%, or  7% of the polled people chose Clinton over Obama.  So 7% of the people polled voted for Clinton in the primary, but wuold not vote for her in the general.

You can do the math on the same question for Obama - it's on the next page of the link.  You get 19% voting for McCain over Obama, and 12% of that 19% choosing Obama over Clinton, so 2.3% voted for Obama in the primary, but would not in the general.

So Clinton leads this contest by 4.7% of the voters polled, which is I suppose a potential proxy for the Limbaugh effect.

May 6, 2008 9:11 PM

jemerk said:

Hey thanks for the HS statistics - it was a pretty dark secret in the original post.

May 6, 2008 9:15 PM

liberal reformer said:

I'm all for statistics - I love them - and I loathe innumeracy; indeed, I know that I  sometimes drive my friends crazy with my wonkery but if the Limbaugh effect is at work in the Democratic primaries, what happened to it on the Republican side?  All of Rush's ranting and raving didn't slow McCain down and he is now the presumptive nominee. BTW, I think that you are the best political writer of your generation, Mr. Chait, and pretty much every other generation, too.

May 6, 2008 9:57 PM

clevomon said:

4.3%? That's about her margin right now.

May 6, 2008 10:06 PM

The Stump said:

Possibly picking up on an early poll breakdown by Chait , the Obama campaign sends out the following

May 6, 2008 10:22 PM

tribe.net: blogs.tnr.com said:

Jon Chait has a good back-of-the-thumb estimate of the Limbaugh effect in Ind...

May 6, 2008 10:42 PM

marcellusw101 said:

I think Chait is the one who needs a crash course in stats. Hillary won a 14% margin of 11% of the electorate, which comes out to a 1.5% advantage in the overall tally. Since a belief that Obama would be the stronger GE candidate is by definition a requirement of an Operation Chaos (Limbaugh's term) foot soldier, that 63% number means that AT MOST 1% of Hillary's margin is a result of the Limbaugh Effect.

So if every one of those 63% of Republicans who thought that Obama would be a more formitable McCain opponent was a member of Operation Chaos, that means that the Limbaugh Effect boosted Hillary's margin of victory from 1% to 2%.

I'll leave it to the non-stat geeks to decide whether that is "negligible."

May 7, 2008 9:32 AM

marcellusw101 said:

One other question. Of the 41% of likely McCain voters who said they would vote for McCain over Hillary, might some of those folks have pulled the lever for Obama? Chait just mentions that these people were "Indiana voters," not Hillary voters per se.

May 7, 2008 12:10 PM

The Stiletto said:

The facts: Barack Obama won 38 percent of white Dems in NC, and didn’t do much better amongst whites in IN (35 percent). In exit polls of 1,881 IN Dems and 2,316 NC voters, two out of three Hillary Clinton supporters said they would be dissatisfied if

May 9, 2008 3:52 PM