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COLUMNISTS
TODAY'S STORIES
16.04.2008
Can Clinton's Scorched-Earth Tactics Work?

 

Doug Schoen has an op-ed in today's Washington Post urging Hillary Clinton to finally get tough with Barack Obama. Schoen's byline identifies him as a pollster, a former advisor to Bill Clinton, and the author of "Declaring Independence: The Beginning of the End of the Two-Party System" (which suggests you don't have to be a rabid partisan to question whether he has the Democratic Party's best interests at heart.)

The most interesting thing about the op-ed is not mentioned anywhere: Schoen is the business partner of Mark Penn, who has reportedly been arguing within the Clinton campaign for a scorched-Earth desperation final drive to take down Obama. I'd bet dollars to doughnuts that Penn helped plant the op-ed.

As far as Schoen's argument itself, he's not entirely wrong. The heart of his case is one that I've made, namely that Clinton's only chance is to make Obama totally unelectable:

The Illinois senator's success has been largely built upon his claims that he is a unifier who can work above partisan politics, that he will bring change to our government and that he will bring a new style of leadership to Washington. Without bringing a strong amount of skepticism to these claims, Clinton will not be able to make significant inroads in Obama's lead and cannot persuade the superdelegates to go against the will of the American people. ...

a positive message is simply not enough to alter the race at this point. It is too late for Clinton to wait for Obama to make another mistake.

But here's the problem with this strategy: Clinton's attacks may be harming Obama, but they're harming her even more. A new Washington Post poll, published the same day as Schoen's op-ed, found that while Obama has gotten somewhat less popular, Clinton has become wildly unpopular:

In the new poll, 54 percent said they have an unfavorable view of Sen. Clinton, up from 40 percent a few days after she won the New Hampshire primary in early January. Her favorability rating has dropped among both Democrats and independents over the past three months, although her overall such rating among Democrats remains high. Nearly six in 10 independents now view her unfavorably.

Obama's favorability rating also has declined over the same period but remains, on balance, more positive than negative.

Clinton's campaign has been arguing for more than a year thaty every negative thing about Hillary Clinton is already known, and her negatives can't go any higher. It's obviously not true. 

The poll also finds that while Obama's lead over John McCain has fallen, to five points, Clinton now trails McCain by three points. So Clinton's attacks have helped make Obama less electable, but they haven't made him unelectable. Indeed, she might be able to make him unelectable, but it's hard to see how she could do it without making herself even more unelectable. The desperation, long-shot plan -- convincing superdelegates to back her because Obama can't win -- won't work if she can't win either. If she drives both their numbers down into the gutter, supedelegates will just stick with the guy who won most of the pledged delegates. Or possibly they'll draft Al Gore. There would be no reason to pick her.

Update: Schoen is Penn's former business partner, and I'm told it's unlikely he put him up to it.

--Jonathan Chait

 

Posted: Wednesday, April 16, 2008 11:25 AM with 12 comment(s)

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WoodyBombay said:

What cave has this guy been living in for the past two months that he thinks Clinton finally needs to give up her positive campaign and attack Obama?

April 16, 2008 12:45 PM

williamyard said:

William Tecumseh Sherman was, of course, a notable proponent of "scorched earth" tactics. However, as a general in the Union Army, I suspect that his tactics would have been somewhat less successful if instead of applying them in Georgia he had laid to waste, say, New York.

April 16, 2008 1:05 PM

blackton said:

"Or possibly they'll draft Al Gore." Something I think has never crossed Hill's mind. Maybe Hillary's goal is not to make Obama unelectable in the fall, but to destroy him now so as to win the rest of the contests handily. If she drives down her numbers in the general, that won't matter because what matters now is now, and to get to the general she has to take care of now. After she guts Obama then she can turn around and gut McCain. It doesn't matter if she is the second most hated person in America, as long as her immediate opponent is the most hated.

April 16, 2008 1:08 PM

cherbaka said:

I saw Shoen's op-ed this morning and immediately thought that this was the same argument as Jonathan Chait's with a "positive" spin:  Chait:  "The only way to win is to tear him down, which probably won't work and is bad for the party, so don't do it".  Shoen:  "The only way to win is to tear him down right now, so do it!".   Absent in Shoen's argument was a coherent or believable argument making the case that it was _good_ for the Democratic party.  This post highlights futher proof to the contrary. Nice.

April 16, 2008 1:17 PM

peter1943 said:

From Politico:

--

In fact, the Democratic race has not been especially rough by historical standards. What’s more, our conversations with Democrats who speak to the Clintons make plain that their public comments are only the palest version of what they really believe: that if Obama is the nominee, a likely Democratic victory would turn to a near-certain defeat.

Far from a no-holds-barred affair, the Democratic contest has been an exercise in self-censorship.

--

Scorched earth was Bush-McCain 2000. Scorched earth was Bush-Kerry 2004. This is intramural flag football by comparison.

April 16, 2008 1:41 PM

jacobt1 said:

Jonathan,

You are missing the point. Obama and his surrogates in the media branded Clinton as negative monster, racist and so on  already. However her "attacks" were very mild compare to Obama attacks.

Obama supporters are not going to hate her more. It's not possible. So she as well might return Obama smear with real attacks.

April 16, 2008 2:49 PM

ligedog1 said:

I would have to disagree that this has been a mild race.  Clinton has been using all the basic republican tactics unashamedly.  The tone of the race has coarsened and it has reached the normal trivial level of discourse that the Republicans excel at.  Not to mention all the efforts to change and disparage the rules of the game by the Clintons (Michigan and Florida, caucus not counting etc.) .  The truth is that Obama is not as easy a mark as a lot of other democratic politcians and the attacks are not sticking the way they did with Kerry and Gore.  It's heartening to see that a backlash may be occuring.

April 16, 2008 2:52 PM

jacobt1 said:

ligedog1,

"I would have to disagree that this has been a mild race.  Clinton has been using all the basic republican tactics unashamedly"

I guess, for you "As far as I know" was a Scorched-Earth Tactics.

BTW, What About Obama? Did he ever use any of  basic republican tactics unashamedly or shamedly ?

Or he was just telling the truth that Clinton is dishonest bitch?

April 16, 2008 3:39 PM

ligedog1 said:

jacobtl -

Obama has not tried to make Clintons misstatments the core of his campaign or tried to change the rules of the primaries to suit his needs. The Clintons tactics go a little beyond the "As far as I know" remark.   When did Obama call Hillary a "dishonest bitch"?  

April 16, 2008 4:28 PM

blackton said:

jacob; In the new poll, 54 percent said they have an unfavorable view of Sen. Clinton, up from 40 percent a few days after she won the New Hampshire primary in early January.

This means nothing to you? If you were to start pitching a Gore rescue, that I can understand, but why defend the most hated woman in America?

April 16, 2008 6:02 PM

blackton said:

ligedog1. Um....that was me. jacob got Obama mixed up with me. Happens all the time. I will say it again. Hillary is a dishonest bitch. A big fat lying bitch. A bitch bitch bitch bitch bitch.

Hope that clears things up for you.

April 16, 2008 6:15 PM

roidubouloi said:

This notion is based on a faulty premise -- that there are some set of tactics, positions, attacks, etc. that could given any candidate victory starting from any point in the campaign so long as it is not literally over.  Not even close.  In every race, there are at best a limited number of opportunities to exploit and those may or may not be sufficient to change the outcome.  Politics is a lot of small ball played out against the background of an over-arching theme -- built for speed, pitching, offense, whatever.

The choice of the strategic "theme," just like the choice of the roster, is made before the season starts and is a bet.  If you choose wrong, you will lose.  Then, based on the theme, a campaign has to deploy tactics that are as effective as possible in each contest.  If the underlying demographics make it close enough, then better tactics than the opponent may lead to victory.  Skill counts.

At this date, a scorched earth campaign, indeed any sort of new campaign strategy or tactics, cannot work for Hillary.  It is simply too late.  Almost any change of theme from "I am tested, vetted, blah, blah .  .  . " will be negative for Hillary.  That is the narrative she has chosen.  If she tries to choose a new theme at this juncture -- "scourge from hell" let's say -- it can only hurt her by undermining the basic support for her campaign.  Her only hope for a long time has been successfully to reinforce her core message of her own preparedness.  It happens to be a really lousy narrative to campaign on because the voters want the election to be about them, not about the candidate.  But that is beside the point.  Once the basic narrative has been laid down, you have to reinforce it in the hope that it becomes THE narrative.  Among other things that have bedeviled Hillary, the fact that Obama's "change" narrative trumped her competence narrative is high on the list.  The need to reinforce the core narrative is what led Hillary into the Tuzla debacle.  She had become desperate to distinguish hers own presumed competence and completely lost track of reality in the process.

From a tactical point of view, the scorched earth campaign would have had to begin in earnest quite a while ago.  And, it was never really available for the very reasons that Chiat cites.  In order to make Obama unelectable, Hillary would have to make herself unelectable and a pariah in the Democratic party.  It is just foolish to assume that this EVER existed as a realistic opportunity.  Something subtler might have worked -- more of a drip of commentary undermining Obama rather than a full-blown scorched earth campaign.  This is in fact what Hillary tried to do.  But Obama was successful in countering because he is simply better than she is rhetorically and hard to dislike.  In the end, she succeeded neither in make her competence narrative the dominant narrative of the campaign nor in undermining Obama.

I don't know that Hillary could ever have won the nomination against Obama.  But to do so she would have had to have chosen a very different narrative a long time ago and carefully counted up the delegates that she was going to win in order to claim the nomination.   By the time Obama really got going, she had already committed herself in almost every important manner.  When he "solved" the strategic problem of how to beat her, it was already too late.  And skill matters.  She has but a fraction of his rhetorical and political skills.  He connects with people in a multitude of ways that she cannot.  

This is illustrative of the fact that sometimes it is better to be late to the game, after the dominant contender has already committed.  To use another competitive analogy, Obama played a "back game" (as in backgammon).  

I would only add that the error that Chiat makes, of assuming that there exist SOME set of tactics for Hillary is the same mistake constantly made here by jacobt1 and others who say that "Obama cannot close the deal."  This assumes that some sort of behavior or characteristics of the candidate could dramatically change any race starting from any point in time.  That is just not the case.  Obama has craftily exploited the opportunities that presented themselves.  Hence he is securely in the lead.  It is no knock on either Obama or Hillary that, at this late date, neither one can significantly change the game.  

April 16, 2008 8:46 PM