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COLUMNISTS
TODAY'S STORIES
02.04.2008
Economic Indicators, Fast Food Edition

 

Today's Wall Street Journal has an interview with Burger Kind CEO John Chidsey. I found this passage, where he explains why fast food companies are thriving, pretty telling:

If you look in the fast-food hamburger space, it is unfortunate for the greater economy as a whole, but we benefit from the pressure people feel from a disposable-income standpoint. People who cannot afford to go to Applebee's, cannot afford to go to Chili's, we are the beneficiaries of that squeeze.

--Jonathan Chait

Posted: Wednesday, April 02, 2008 5:28 PM with 11 comment(s)

Comments

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The Ignorant Populist said:

Carbs are cheap; Protein is expensive.

April 2, 2008 6:46 PM

rozenson said:

House foreclosed? Here's how to win it back: Invest in fast food. Don't have money to invest in stock? Use your $600 rebate check from the government. See, it'll offset the loss of your home in no time!

April 2, 2008 7:16 PM

ironyroad said:

Wait till the inner-BK landscape starts changing too, when people start to migrate to the regular and away from the double whopper.  That'll mean we're really in trouble!

April 2, 2008 7:28 PM

virginiacentrist said:

It also makes sense from an evolutionary standpoint. When humans begin to worry about their ability to care and provide for their loved ones - or if they see trouble on the horizon - they instinctually pack on as many pounds as possible to compensate for potential food shortages in the future.

April 2, 2008 8:26 PM

ratnerstar said:

What is this "hamburger space" and why isn't NASA sending probes to explore it?

April 2, 2008 8:27 PM

kevincollins said:

Well, as a lifelong bachelor for 37 years, I'd say I stopped going into restaurants where you tip a waiter or waitress about 10 years ago. I've always averred that it's woefully wasteful. Why the hell should I pay extra just for someone to bring my food to the table? I'm perfectly capable of doing that myself. And the way I see it, food is just something I need to survive. That's why I either get 99-cent items at Burger King, Jack in the Box, or McDonalds or buy 99-cent microwavable items from the grocery store -- I don't need overpriced baby-back ribs from Chili's and the like. It's just frigging food any way you slice it. What really cracks me up are elderly people who go to overpriced cafeterias for food they're perfectly capable of fixing at home, because they're the ones who gripe that Social Security isn't enough income yet blow crucial dollars of their income for eating out. Nowhere in the Constitution is it written that they're entitled the money to eat out, nor is it written that a family of 4 is equally entitled to eat at Appleby's and T.G.I. Fridays and the like every weekend like so many families robotically do as if they're all pod people. So bravo to fast-food places that are getting improved business nowadays. They offer nondescript food at good prices that may not be as tasty as meat at Outback Steakhouse but are perfectly fine nevertheless.    

April 2, 2008 9:58 PM

bcbaird said:

Wow, I was hopped up on caffeine and yet still managed to miss this typo:

" Burger Kind"

King!

April 2, 2008 10:21 PM

thetraytiger said:

Jon, did you really mean "Burger Kind"? Is that some kind of farce?

April 2, 2008 10:57 PM

peter1943 said:

Kevin you pretty much summed up why you're a bachelor.

April 3, 2008 12:32 AM

dhchait said:

I also think it's funny that Mr. Chindsey (the CEO) chose to refer to his strategy as a "barbell" strategy.  Traditionally that sort of distribution (large at the low and high ends and small in the center) is referred to as a "fat tail" distribution but I can see why that would prove problematic for Burger King.

April 3, 2008 1:32 PM

The Plank said:

It must be true that fast-food chains benefit from economic bad times--Ronald McDonald moved from a ground

April 9, 2008 8:24 PM