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COLUMNISTS
TODAY'S STORIES
05.02.2008
Si Se Puede?

Noam was wondering if Obama's "Yes, We Can" video would on balance be harmful or helpful. My husband is on record as firmly in the "helpful" camp. But one savvy Latino political consultant I know has a different take. On the eve of today's California showdown, he sent me an email noting:

The video is based on the iconic Latino political statement:  Si se puede (yes we can), attibuted largely to the late Willy Velasquez the founder of the non-profit Southwest Voter Registration Project (based in San Antonio, Texas).

Although the video is well intentioned and highly motivational (but way too long) it essentially appropriates a Latino mantra for African American and English language purposes.  There are a few Latino faces on the video:  Enrique Marciano (CBS's Without a Trace) and Adam Rodriguez (CBS's CSI Miami), however, the phrase and its historical relevance is completely usurped from the Latino community.  I think that many Latino organizations may find this video well-intentioned but offensive....

PS  Did you notice that Michelle Obama's San Jose event yesterday only featured high profile Black and White women?  La Opinion newspaper endorsed Obama and they could have had the editor there:  Monica Lozano.  Not to have a high profile Latina at that event was a major visual and message gaffe--I mean they were in California.

Now, my friend has sky high hopes for Obama. He thinks the man could indeed be a game-changer and a bona fide bridge-builder, even regarding the dreaded "black-brown" divide. But to do that will take political skills and effort way above and beyond the norm. My friend has little doubt Obama possesses the former; his question is whether the campaign will bother with the latter.  

--Michelle Cottle

Posted: Tuesday, February 05, 2008 8:32 AM with 7 comment(s)

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emigdio said:

I do find it strange that Obama would drop a pop-fly like this one. He could've pivoted in California and told us, in effect, "hey, I've been using your slogan all along, and now white people like it!" Instead he seems to have flubbed it for no reason...

PS: Am I the only one who didn't know about the Axis of Cottle-Orr?

February 5, 2008 9:08 AM

virginiacentrist said:

Good point! I wish Obama had bused in tons of people from all of the correct racial groups and placed them strategically. Hillary is so good at that (just like Bush!)

February 5, 2008 9:35 AM

epicciuto said:

How many people were in that video? Maybe 10? Am I remembering correctly? 2 Latinos doesn't seem so bad. Certainly nothing to get offended about. Actually, even if no one Hispanic appeared in the video would it be something to be offended about, but apparently, some disagree. Even less reason to be offended: it wasn't made by the campaign.

February 5, 2008 9:51 AM

kerouac9 said:

I bet no one ever said "Yes We Can" about anything before this Valesquez guy.  

February 5, 2008 10:00 AM

doubtofbuddha said:

emigdio, I was also unaware of the axis.

I admit my first response to the situation was a disgust similar to that of virginiacentrist's. But I suspect I am a bit to the right of most Democrats on illegal immigration. I support Obama despite his stances, not because of him.

February 5, 2008 10:02 AM

sgoldfarb said:

Two innacuracies here.  Obama's "Yes we can" slogan comes from his Senate campaign, and I believe Axelrod came up with it.  According to David Mendel's biography, Obama thought it was corny, but it did well in focus groups.  I don't think it necessarily represents a theft of "Si se puede."

More importantly, there absouloutely was a Latina at the Oprah event: Maria Elena Durazo, the labor leader.  She just didn't appear in most of the news accounts.

February 5, 2008 10:19 AM

kgrant1054 said:

I teach at a predominantly Hispanic institution (85% of the school population) in Edinburg, TX, a scant 17 miles from the Mexican border.  I have asked my students about their voting preferences, and comment on Obama's appropriation of this slogan; they nod, smile, and state that they will vote for Obama - because he is not so old.

Yep, for the this particular group of voters, Obama's age, and multi-ethinic background, make him the candidate of choice.  Regardless of his race, they see in him someone a great deal closer to them than any of the other candidates.  They are willing to give on policy specifics if they can get a President who seems to have some actual connection to who they are.  Obama's religiosity is also a plus to the students.  

That he appropriates the slogan is one more reason to like him.  Perhaps, the saavy Latino political consultant is a bit too removed from the next generation of Hispanics to realize that the slogan is truly meaningful in a specifc way only to a smaller and smaller core group of political activists.

The students seem to be split between wanting to vote for Obama or one of the Republicans (mostly due to a certain social conservatism). Hillary is not garnering a great many votes, at least in this age cohort.  

February 5, 2008 10:24 AM