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COLUMNISTS
TODAY'S STORIES
11.12.2007
A Huckabee Win in Iowa: Yawn or Yawp?

Ed Kilgore puts his finger on an interesting phenomenon that he deems the Iowa "Pre-Bounce":

Huckabee has run no broadcast ads outside Iowa, and precious few even there. He's barely campaigned outside Iowa. So aside from his televised debate appearances, and whatever random direct mail a GOP voter may have received, his national support levels pretty much have to be based on news coverage of his campaign in Iowa.

There's a quadrennial debate in political circles about the size and nature of the "Iowa Bounce," the later benefit a candidate receives for winning or exceeding expectations in Iowa. But what we seem to be witnessing here is an Iowa "Pre-Bounce," based on perceptions that a candidate's doing well in Iowa. Stands to reason that the actual, post-Caucus "Bounce" should be even bigger, eh?

And that, my friends, should be as disturbing to the campaign of Rudy "I Can Ignore Iowa" Giuliani as Huckabee's sudden second-place national standing.

But, just to play devil's advocate (and throw around a few more buzzwords), could a huge Iowa "Pre-Bounce" for Huckabee actually diminish his post-Caucus "Bounce," since he could become a victim of the "Expectations Game"? I mean, say Huckabee beats Romney--who was trailing Huckabee by 22 points in Iowa in that Newsweek poll from last week--by just a few percentage points. Can Romney then claim to be the Comeback Kid? Probably not, but I wouldn't put it past him to try. And is Huckabee peaking too early and thus raising the bar on the margin of victory he actually needs to achieve in Iowa in order to get a significant Bounce? Probably not, but I'd imagine that's an argument the other campaigns are going to be putting out there.

--Jason Zengerle

Posted: Tuesday, December 11, 2007 6:40 PM with 2 comment(s)

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Rhubarbs said:

Seriously, Huckabee is hurt by "peaking early" and "only" winning Iowa by like 10 percent? Maybe in a universe where all early state primary voters are actually media-infused political junkie bloggers who live within 5 statute miles of the 20036 zip code, just maybe in that universe, Huckabee will be hurt by not winning 100 percent of Iowa's delegates in a couple of weeks.

In the universe we actually inhabit, winning Iowa is winning Iowa, and if the Huckster takes Iowa by the margin he's likely to take Iowa -- or even slips a bit between now and the New Year -- he'll be the guy who came from nowhere to beat the rest of the field in about eight weeks, and then even a Romney win in New Hampshire will just be a next-door governor taking home a consolation prize he'd already bought and paid for. I just don't see how any victory in Iowa does anything for Huck other than give him the big mo and a little yellow card that reads, "Get out of New Hampshire Free. Advance directly to South Carolina. Collect $200,000 as You Pass Go."

(And I know Jazon isn't saying only winning Iowa by a little bit is bad for Huckabee, he's saying other Republican campaigns will want to say this, and I'm sure he's right, but I just don't figure that even Republican voters would be fool enough to believe such nonsense. Primary voters like winners, and even finishing second is going to make the Huckster look like a winner. If Romney finishes second, or even wins Iowa narrowly, the first ungracious thing he says about Huck will make him look like a scared loser -- and reinforce the Huckabee-is-a-winner-with-momentum narrative.)

December 11, 2007 6:26 PM

Rhubarbs said:

Crap crap crap -- I didn't mean to misspell Jason's name like that. Sorry, man.

December 11, 2007 6:28 PM