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COLUMNISTS
TODAY'S STORIES
07.04.2008
Are We in the Tank?

Lots of commenters have raised concerns about BP sponsoring (er, "powering") this blog, and I wanted to chime in, too. Oil companies, as we know, have been trying to influence the energy debate for a long time—famously, the American Petroleum Institute hatched a scheme in the late 1990s to fund pseudo-scientists who could sow doubt about whether climate change was man-made or not. So I have a lot of qualms about an enviro blog that's "powered" by BP, even if none of us bloggers have anything to do with TNR's business side, and we even if were hoping to keep this blog running after the sponsorship ends.

Anyway, some context: BP has spent a lot of money over the years trying to brand itself as "green," and there was a great New York Times Magazine piece in 2002 about the contradictions inherent in an oil company trying to market itself as environmentally friendly. BP was, to its credit, one of the first oil companies to accept that global warming was happening, but it's also a business whose main focus is, well, fossil fuels—and putting carbon into the atmosphere. See also this Time piece on the company's patchy environmental record.

Now, does BP dictate our content? No. Would we shy away from criticizing them? No. For one, I'm in favor of a carbon tax or cap-and-trade regime to reduce greenhouse-gas emissions, and BP has been pretty shamefully working behind the scenes in Congress to oppose strong climate legislation. I'm in favor of funding for renewable energy, whereas BP has slashed its investments in renewables while pouring money into dirty energy sources like the tar sands of Canada. And yes, technically, there's nothing to stop those disagreements from being aired on the blog or on our site. But that doesn't mean everything's fine and dandy here, so, by all means, sound off in comments.

Update: Okay, looks like it's all been cleared up. Thanks all for weighing in.

--Bradford Plumer

Posted: Monday, April 07, 2008 5:34 PM with 15 comment(s)

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teplukhin2you said:

The issue isn't so much that BP would influence TNR staff to change or trim their views. Brad Plumer especially is too sharp and too honest for that, and in any case TNR is a labor of love, not a business, so BP's ad dollars don't matter much to TNR's new (or erstwhile) owners.

The point is that the BP logo distorts the look and feel of the blog. OTOH, it's out of joint with the rest of TNR's blogs, none of which is sponsored by any organization of any stripe. OTOH, if you're going to invite corporate branding into this forum, why restrict yourself to BP? Why (aside from your biz dev efforts) are they represented and not XOM, or ConocoPhilips, or Total or Shell or Gazprom?

Again, it hits a wrong note, distorts the reader's expectations and experience of tnr.com

April 7, 2008 12:56 PM

mpatrickhendri said:

BP alterantive energy is a client of mine and I can assure that I'm in the tank for them. In all seriousness, I'm really in the tank for them. Welcome aboard.

April 7, 2008 1:49 PM

Nippers said:

Environmental groups face a similar dilemma when tempted by corporate donations. (Note, for instance, the controversy surrounding the Sierra Club's recent decision to license its logo to a line of arguably green products developed by Clorox.)

I recently spoke with the director of a national environmental group who on the one hand advocates a policy of rapprochement with the business community but on the other hand discourages the kind of corporate sponsorships that can easily blur into greenwashing. He gave as an example a volunteer beach cleanup. It would be one thing for organizers of the cleanup to accept charitable donations from BP, he said. But if that donation took the form of garbage bags bearing BP's logo, he'd object. In the latter instance, BP's donation amounts to scurrilous publicity, not magnanimous charity.

The danger for TNR is not so much that BP will influence its writers as that TNR will lend BP integrity and eco-cred. Running BP ads would be one thing. But pinning that little petrochemical boutonniere to the web site's lapel--well, it's a mistake the magazine would do well to reconsider.

April 7, 2008 2:13 PM

jhildner said:

Why can't all of your blogs be powered by love?

April 7, 2008 2:33 PM

The Ignorant Populist said:

Well, at least you addressed it Brad.

The above comments are valid and I won't repeat them. The blog looks tasty and it's a great idea. If it means more posting from yourself, then great.

But... there's way too many "think tanks" and publications and environmental pressure groups that are a front for oil propaganda.

See Robert Anerson's funnelling of millions from the oil industry into "Friends of the Earth", which attacked the emerging German nuclear industry in the 70's and successfully blocked a Japenese-Australian uranium supply agreement.

Or the Aspen Institute for Humanistic Studies, or the ultra-elitist World Wildlife Fund, which was even chaired by Shell's John Loudon.

Or the Natural Resources Defence Council, which succeeded in dramatically delaying and reducing the German nuclear industry.

Even the Observer in the UK was purchased to propagate the Malthusian propaganda.

I'm ranting a bit here, but the point is well made by others. The blog looks great and I'm hoping it becomes a place where the big energy issues can be debated for non anti-pro people bored stupid with the primaries, but when you post articles critical of the only real alternative to oil and have it "powered by BP" then you look condescending.

April 7, 2008 2:53 PM

maxblum13 said:

The reason I believe in government oversight on all sorts of things is because I don't believe people when they claim they are above being influenced by money and power.  I think this blog is an excellent idea, but this whole powered by BP thing has me reconsidering my subscription to this magazine.

April 7, 2008 3:39 PM

thejauntyboulevardier said:

this is one of those really bad ideas that if tnr had anyone real common sense, they would have done a poll or at least called a few friends to gauge response. I think that if I did a sample of my son's friends, perhaps during a ride home from the movies or something, even these lads could have given tnr some solid intuitive advice against running a "green" blog sponsored by an oil company...

bad, bad idea....you will be the butt of many a joke for quite some time...wow....

April 7, 2008 4:35 PM

ryanmacd said:

Not sure why you would not have addressed this right out of the box, instead of reactively in a blog post. The apparent conflict isn't anything that appeared unseemly to you all before you read about it in comments? Hmmm.

Good content as usual, but I feel kinda dirty afterward. I'm sure that you wouldn't mute yourselves, but I'm not comfortable with the fact that I have to maintain an even higher level of skepticism than I normally would. One of the most difficult things in this world of information surfeit is finding a source you can trust. I'd hate that that trust is imperiled, even a bit.

April 7, 2008 6:20 PM

Illuminismo said:

I don't even consider myself particularly "green," but I think this is a horrible, horrible idea.  The standard you should impose on yourselves at TNR is to avoid even the appearance of impropriety, and this falls far short of the mark. Even if the content is not warped by BP sponsorship -- and how can we be sure, really, except for taking things on faith? -- it does, as others have mentioned, lend credibility to the absurd notion that a petroleum/energy giant is, actually, some sort of beneficent patron of the environment.

You are going in the wrong direction.

And on the subject of the blogs, and wrong directios.  I'd actually like to see more longer, reported pieces and essays on the site, and less in the way of the trivial, of-the-moment bloggery, please.  I'll be the first to admit that I seek it out like a crack addict every day, faithfully reading The Stump and The Plank. (Conspicuous by omission....)  But I shouldn't!  I know it's a bit silly, but I want you to save me from my baser instincts.  Feed us something other than the steady diet of horserace politics that we get, frankly, everywhere else.  (I realize, and fear, that the market might not let you do that, and that it's all about getting web hits.  Sigh.)  TNR was a better place when the insta-content didn't feature so prominently.  The recent changes to the web site over the last several months, which call attention to the blogs at the expense of the articles, are unfortunate.  I love practically all you bloggy guys, and I openly worship at the shrine of Michelle Cottle (like her, I am from East Tennessee originally, and the smart girls I was friends with growing up had her sort of edge -- love it), but I'd like to see you devote your thought to lengthier, less reactive, and more thought-out pieces.  Open University, which has (had?) great potential as a way of getting some more in-depth, expert commentary into the blogworld, seems virtually moribund, and I don't see much evidence of TNR efforts to revive it.

And yet, all that said, I keep comin' back for more.  For now at least. Not canceling my subscription yet.  But dropping BP would be great.

April 7, 2008 8:16 PM

Illuminismo said:

Also, think what we'd be saying if, say, a National Review environment blog was sponsored by Chevron.

April 7, 2008 8:18 PM

kerouac9 said:

So, the answer to the question posed by the subject line is, "yes," right?  

It's insanity that The Editors didn't put these concerns to rest when the blog was created.

April 7, 2008 8:40 PM

teplukhin2you said:

Honda (Prius) and Ford (Explorer hybrid) weren't available?

Your guys may need to set your sights a little further afield than the beltway

April 7, 2008 9:33 PM

Nippers said:

In a way that BP is an oil company is almost beside the point. At stake is the seemingly impermeable membrane between advertising and editorial. Even if you'd adorned this blog with the "We" logo of Gore's We Can Solve It campaign, you would have done damage to the appearance of journalistic independence.

I can't help but notice an unfortunate mixing of media: you call this blog "a channel," and television offers a precedent for this sort of sponsorship. Please tell me the web isn't turning TNR into a cable network.

April 8, 2008 9:55 AM

teplukhin2you said:

Also, the word "powered" is confusing. On a website it implies contribution of technology to the site's functioning. I assume this is not the case with BP... then again, if BP did the revamp we have an explanation for the new site's technical problems...

April 8, 2008 12:25 PM

Environment and Energy said:

You may notice that this blog looks a little different. The phrase “powered by BP,” which appeared in

April 8, 2008 3:23 PM